SOURCE: WillowTree Apps

WillowTree Apps

January 16, 2014 09:00 ET

2013 Marks Record-Breaking Year for WillowTree Apps

Mobile Strategy/Design Firm Adds New Client Brands, Expands Services Portfolio, Increases Revenues 112% Over 2012 Levels

CHARLOTTESVILLE, VA--(Marketwired - Jan 16, 2014) - Business-to-business and business-to-consumer organizations continue to recognize the power of mobile in driving revenue growth and improving operational efficiencies. Mobile's continued adoption as a critical business strategy helped propel WillowTree Apps, a leading provider of mobile strategy, design and deployment services, to its strongest year in the company's six-year history. 

For WillowTree, 2013 was a year distinguished by impressive corporate and revenue growth, significant new client engagements, and continued national honors recognizing the quality and effectiveness of the company's services. 

"Unlike some vendors that approach mobile as an afterthought, WillowTree helps our clients understand the enormous impact mobile can have on their business when approached strategically," said Tobias Dengel, CEO of WillowTree Apps. "Clients appreciate the fact that we are a true mobile engagement provider offering a full range of mobile services, going well beyond great design and development. Our dual consumer and enterprise focus allows cross-fertilization and sharing of best practices, which is critical given the ongoing 'consumerization of IT.' We're expecting 2014 to be an even stronger year for our organization and for the mobile industry in general."

Corporate Growth
WillowTree enjoyed significant growth in 2013, with revenues increasing 110% year-over-year from 2012, as major brands continued to turn to the company to guide and execute a variety of mobile initiatives. In response to this increased business, WillowTree nearly doubled its corporate headcount across a number of functional areas. WillowTree's growth also attracted the attention of the national media. Inc. magazine named WillowTree a "Top U.S. Job Creator" in its Hire Power Awards and ranked the company #978 on its Inc. 5000 list (WillowTree's second consecutive year to be included). 

WillowTree also augmented its services offerings to include mobile maintenance for existing apps, as well as mobile marketing services to help promote client apps among key audiences. The agency also continued to expand its iOS and Android development teams, as well as its mobile website development, DevOps and QA. The company has heavily invested in developing proprietary platforms, tools and libraries to increase the speed and improve the reliability of mobile deployments.

New Client Engagement
WillowTree added a number of new clients to its roster in 2013, including marquee brands such as Harvard Business Publishing (Coursepack, an iPad app to provide students with convenient access to HBP materials and coursepacks); Smirnoff (Mixhibit, an app that enables consumers to take photos, post check-ins and tweets to social networks and create custom videos mixed by Smirnoff); Inc. Magazine (Inc. 500, the conference app featuring the Link@Inc networking game with Bump™ technology); Linode (the Linode Manager app for iOS and Android that enables clients to more easily manage their accounts on the go); and Quintiles (MediGuard app for both iOS & Android, which helps users manage prescription and over-the-counter medications).

WillowTree continued to receive national honors recognizing both the company's growth and the quality of its services. In 2013 these honors included:

About WillowTree Apps
WillowTree Apps is a leading mobile strategy, design and development company. Named by Inc. magazine for two consecutive years (2013, 2012) as one of the fastest-growing private companies in America, WillowTree provides a full suite of consulting and application solutions to diverse clientele and vertical markets nationwide, including Johnson & Johnson, GE, Time Warner, Valpak, Smirnoff, The Verge, Linode, Harvard Business Publishing and the Department of Justice. Major companies and organizations trust WillowTree to guide and execute their mobile initiatives, and come back again and again based on the company's proven track record of creating forward-thinking mobile strategies and outstanding app development and implementation. For more information, visit  

Contact Information

  • Media Contact:
    Kathy Wilson
    Tier One Partners
    Email Contact