March 01, 2013 16:19 ET

2013 Oscar Ratings: POPSUGAR LIVE! Video Views Set Record

LOS ANGELES, CA--(Marketwire - Mar 1, 2013) - POPSUGAR Inc. announced today that its 2013 Live Oscar Viewing Party -- featuring simultaneous streams from the red carpet, backstage, and its LA studios -- captured over 1.2 million video views, an all-time high. POPSUGAR also co-anchored the first-ever Red Carpet Digital Lounge at the Oscars. POPSUGAR's Live 2013 Award Season coverage was up 116% over 2012 with over 4.1 million views.

David Grant, president of POPSUGAR Studios, said, "We are seeing phenomenal growth in our live numbers every year, approaching cable TV levels, because our audience is enjoying our TV-quality production, the immediacy of live, and the unique chance to share the experience with their favorite POPSUGAR personalities. This convinced us to launch POPSUGAR LIVE!, a daily half-hour entertainment and lifestyle show, to give our audience a live experience every day. Additionally, Ustream has been a great partner in all of this as they share our passion for great live programming." 

For POPSUGAR Oscar coverage:

You can catch all the LIVE! action from the Oscars here as POPSUGAR experts chat about everything from red carpet arrivals and show performances to the winners and presenters: Oscars Viewing Party -- Live Stream

Enjoy a roundup of the most memorable moments and click through The Ultimate 2013 Oscar Gallery!

By the numbers:
Total Views: 1,251,532
Total Uniques: 833,853
Average Time Watched: 8 min., 30 sec.

POPSUGAR is where content and commerce connect online. As a global commerce, original content, and technology company, POPSUGAR targets women 18-40 years old and delivers the biggest moments, the hottest trends, and the best tips in entertainment, fashion, beauty, parenting, fitness, and food, and the ability to shop for it all in one place. POPSUGAR has over 30M users and 50M video views per month, and is the leading fashion search service for millions of products. Founded in 2006 by Lisa and Brian Sugar, POPSUGAR is funded by Sequoia Capital and Institutional Venture Partners and has offices in Chicago, London, Los Angeles, New York, and San Francisco. For more information, visit and follow @POPSUGAR on Twitter.