SOURCE: Mercent

Mercent

October 15, 2013 08:50 ET

2013 Retail Holiday Sales & Promotion Insights Released From Mercent

Company Publishes Video Presentations Featuring Google, eBay, Microsoft Citi, comScore, Jefferies, RBC Capital and Other Industry Thought-Leaders

SEATTLE, WA--(Marketwired - Oct 15, 2013) - Mercent™, a leading technology company that enables retailers to profitably reach and convert more shoppers online, announced today it has released online video presentations from Mercent's Executive Thought-Leadership Series hosted at this year's Shop.org Annual Summit Sept. 30th - Oct. 3rd in Chicago, IL.

Mercent's Executive Thought-Leadership Series focused on topics related to the 2013 retail holiday selling season, and included sessions covering Google Product Listing Ads (PLAs) and Google Shopping; Amazon and other key online marketplaces; social shopping sites and the emergence of Pinterest; omni-channel retailing and local advertising; and standout retail and eCommerce trends, news and issues pressing retailers today.

The recorded presentations, which are available via www.mercent.com, include the following session titles:

  • Product Listing Ads: Light Up the Holiday Selling Season
  • Keys to Amazon Success for the Holidays, and Always
  • Pinning is Winning on Pinterest: 5 Secrets to Holiday Profits
  • Beyond the Bottomline: Latest News on Retail's Movers & Shakers, Holiday Happenings & Amazon
  • Tell Me Boy, What Day Is It? Critical Dates for Online Channel Holiday Success
  • Quick Takeaways to Drive 2013 Holiday Growth & Profits
  • Competing Locally When You're Not
  • Standout eCommerce Trends: What's Shaping the Retail Sector & What Retailers Need to Outperform

Mercent optimizes retail product and offer visibility across a comprehensive set of digital channels that include product ad platforms such as Google Shopping powered by Google Product Listing Ads (PLA), Amazon Product Ads and Bing Product Ads; social shopping outlets; other online marketplaces like Amazon, eBay, Sears and Rakuten Marketplace; comparison shopping sites; affiliate networks; and paid search platforms (Google AdWords, Microsoft AdCenter). The company's Mercent Retail™ platform creates value for Tier 1 brand name retailers across a full spectrum of e-commerce transactions and complements product ad placement with deep retail analytics; business intelligence tools which highlight the products, categories, brands, promotions, ads, and channels contributing most to online performance and ROI; and proprietary tools allow retail marketers to take action on these insights.

To learn more about Mercent's full product portfolio or to access any of the Executive Thought-Leadership Series Video Presentations contact Mercent Sales at 206-832-3900 or hello@mercent.com. Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network is also available at www.mercent.com

About Mercent
Through its award-winning Mercent Retail™ technology Mercent helps large brand name retailers, including 1-800-Flowers, the Home Shopping Network, GUESS?, L'Occitane USA and others, reach and convert online shoppers. Supported purchasing destinations include Amazon.com, Google, eBay, Bing, product ads, comparison shopping engines (CSEs), affiliate networks, social shopping sites and paid search and display advertising campaigns. The company was founded by Amazon.com veterans, is venture funded, and based in Seattle, WA. For more information, visit www.mercent.com. The company operates in the retail ecommerce market sector alongside companies like Google and Channel Advisor.

Contact Information

  • Mercent PR Contact
    Kristine Szarkowitz
    Email Contact
    Tel: 206-832-3900