SOURCE: LINE-X Acquisition LLC

LINE-X Acquisition LLC

November 07, 2013 08:00 ET

2013 SEMA Vehicle Debut: Line-X® Protective Coatings Unveils All-New Limited Edition Commander Series

Debut of Limited Edition Commander Series and Project Vehicle With Willie Robertson in the LINE-X Booth

HUNTSVILLE, AL--(Marketwired - Nov 7, 2013) - LINE-X Protective Coatings, the nation's leading developer and provider of high performance protective coatings now celebrating its 20th anniversary, is featuring a special project vehicle in their 2013 Specialty Equipment Market Association Show booth #34123, designed exclusively for Willie Robertson, CEO of Duck Commander. The project vehicle is serving as the concept truck for LINE-X's all-new Limited Edition Commander Series truck being announced at SEMA during LINE-X's press conference on Thursday, Nov. 7, 2013 at 1:30pm. The Limited Edition Commander Series truck is set to launch in 2014 and will emphasize the increased capabilities of the LINE-X Network including the yet to be announced all-new LINE-X customizable truck division.

"LINE-X is continuously working to create innovative ideas and expand our capabilities beyond the traditional bedliners. Creating the all-new Limited Edition Commander Series truck has allowed LINE-X to showcase the new customizable truck division by offering customers an exclusive vehicle option," said Kevin Heronimus, CEO of LINE-X Protective Coatings. "Creating the limited edition series truck and the concept vehicle for Willie Robertson has been a great experience and we are looking forward to presenting and showcasing the vehicles to Willie and all SEMA Show attendees. With the vehicle debuts, LINE-X is truly able to showcase the new capabilities to give customers a full menu of options when it comes to customizing their vehicles."

The Limited Edition Commander Series truck has been designed to showcase the expanded capabilities of LINE-X and the upcoming launch of the all-new customizable truck division. The Limited Edition Commander Series truck will be built on 2014 Chevrolet 1500 and 2500 4WD LT crew trucks with custom accessories including: step bar, bed rail and leather interior. Limited production in Canada of the Limited Edition Commander Series truck and availability for consumers is set for 2014. Details for the full production of the Limited Edition Commander Series truck are set to be available soon.

The theme for the all-new Limited Edition Commander Series truck will resonate with LINE-X's product application expansion and the diversification of the LINE-X Network outside of the traditional truck bedliner industry. In addition to the custom accessories, the Limited Edition Commander Series truck will feature a graphics package and hydrographic dash panel. The initial look of the exterior will set the truck apart from other vehicles on the road with graphics exclusive to the Duck Commander brand with camouflage and duck silhouettes.

The Commander Series concept truck being designed for Willie Robertson, CEO of Duck Commander will serve as the prototype of the upcoming Limited Edition Commander Series truck set to be available in 2014. Built on a 2014 Chevy Silverado 1500 Z71 4WD LT Crew, the concept vehicle has been specially designed to represent the image of Willie Robertson and Duck Commander while displaying the new capabilities of LINE-X and their expansion into vehicle customization beyond the traditional bedliner. The initial look of the exterior with special graphics and custom truck accessories will set the truck apart from any other vehicle at the SEMA show. The concept vehicle will include additional accessories exclusive for the concept vehicle for Willie Robertson.

The LINE-X booth is located in the South Hall, Upper Level, booth #34123. In addition to the LINE-X Limited Edition Commander Series truck, LINE-X will be hosting Willie Robertson, CEO of Duck Commander, in LINE-X booth for autograph signings on Thursday, Nov. 7, 2013 from 1:15pm to 2:15pm. For more information about LINE-X products and applications, visit LINE-X online at www.LINEX.com.

About LINE-X Protective Coatings
LINE-X Protective Coatings (www.LINE-X.com) is the nation's leading developer and provider of high performance protective coatings offering scientifically formulated polymers that permanently bond to a wide range of surfaces for unmatched durability. LINE-X products are utilized in automotive, commercial, light industrial, heavy industrial, agricultural, military, marine and custom applications. Headquartered in Huntsville, Ala., with more than 500 locations in 48 countries, it is the goal of LINE-X to consistently produce the highest quality and most reliable materials available. Follow LINE-X on Twitter @LineXprotects, become a fan on Facebook of LINE-X Protective Coatings and check out what LINE-X is doing on YouTube at: http://www.youtube.com/linexprotects.

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