SOURCE: Magazines Canada

Magazines Canada

October 28, 2014 10:00 ET

2014 Consumer Magazine Fact Book Now Available: 170 Pages of Essential Magazine Info

TORONTO, ON--(Marketwired - Oct 28, 2014) - The 2014 edition of Magazines Canada's Consumer Magazine Fact Book is now available to download in both French and English.

With new and updated insights into Canada's magazine media, the Fact Book is a definitive resource for industry trends and an essential tool for those in magazine sales, media planning and research.

From engagement with key influencers to ad effectiveness, the 2014 Fact Book shows that print and digital magazine media are crucial platforms in reaching Canadians. Magazines capture and hold attention better than any other medium, remain an important part of consumers' leisure time, and translate advertisements into consumer action.

Some highlights from this year's Fact Book include:

  • Print magazine readership is consistent across generations, seeing less fluctuation among age groups than TV, Internet and radio.
  • Consumers spend a significant amount of time -- 40 minutes on average -- reading a print issue.
  • 92% of consumers read a magazine at least once a week.
  • One third of consumers (34%) set aside special "me time" for magazines.
  • Print is still top for absorbing and processing information: both print and digital ads receive the same amount of recall and 78% of consumers believe that print magazines and websites serve different purposes.
  • 53% of readers made a purchase based on a print ad, and 58% look for more information after seeing an ad. The number is even higher for 25-34 year olds (65%).

View or download the Fact Book on our website today. Look forward to the 2014 Digital Fact Book in the coming weeks.

About Magazines Canada
Magazines Canada is the national, not-for-profit trade association representing Canadian-owned, Canadian-content consumer, cultural, specialty, professional and business media magazines. French and English member titles offer a wide range of topics including business, professional, news, politics, sports, arts and culture, leisure, lifestyle, women and youth, made available on multiple platforms. The association focuses on government affairs, services to the advertising trade, circulation marketing and the development of career skills for and the recognition of excellence among the people who work in Canada's magazine media. Visit magazinescanada.ca.

Contact Information

  • To learn more about the Consumer Magazine Fact Book, please contact:

    Amanda Raponi Hart
    Information Centre Manager
    Magazines Canada
    416.596.5382
    Email Contact