SOURCE: Magazines Canada

Magazines Canada

November 17, 2015 13:40 ET

2015 Digital Magazine Media Fact Book Now Available; 166 Pages of Essential Digital Info

TORONTO, ON--(Marketwired - November 17, 2015) - The 2015 edition of Magazines Canada's Digital Magazine Media Fact Book is now available to download in both French and English.

With 117 new pages and 10 updated pages of magazine media trends and benchmarks, the 2015 Digital Magazine Media Fact Book is essential reading for digital marketers, media planners, magazine sales teams and those trying to develop strategies and programs that capitalize on the digital shift.

The 2015 Fact Book is the source for the most current research on digital editions, ereaders, mobile devices, social media and video. It demonstrates that digital magazine content has become an important part of the magazine media brand experience -- from email to display ads, audience engagement to retail, the Fact Book confirms that readers are drawn to magazine media content and experiences, regardless of the platform.

Some highlights from this year's Fact Book include:

  • Digital magazine readership in Canada increased dramatically from 1.85 million readers in 2013 to nearly 5 million in 2015.
  • Media audiences rated magazine websites as having the best (rated 3.3 out of 5) advertising experience compared to other websites. In addition, website users claim that magazine website ads (54%) attract the most attention.
  • Readers' motivation for consuming magazine media websites is mainly driven by their desire for updated information (77%), rich media (47%) and quality of information (45%).
  • 71% of magazine readers trust the magazine's website as much as the magazine itself. 72% feel that the information in a magazine and its internet site truly complement one another.
  • Advertising on magazine websites was rated least annoying (41%) versus other media websites.
  • 83% of those who visited a magazine website went to an advertiser's website after the ad caught their attention. 53% recommended a brand and 51% purchase the product after seeing the ad.
  • 25% of magazine readers in Canada read digital-only magazines. 75% read both printed and digital magazines.

Canadian magazine media consistently delivers influential and inspirational content that is timely, reliable, and engaging. As the interactive digital landscape and reader habits continue to evolve, Canada's magazines remain a source of trusted and relevant content.

View or download the Digital Magazine Media Fact Book on our website today.

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Contact Information

  • To learn more about the Digital Magazine Media Fact Book, please contact:
    Amanda Raponi Hart
    Manager, Marketing and Events
    Magazines Canada
    416.504.0274 x246
    Email contact