SOURCE: Northern Lights Direct

Northern Lights Direct

January 13, 2016 08:00 ET

2016 Direct Response Forecast: A Turning Point for Digital & TV Media

CHICAGO, IL--(Marketwired - January 13, 2016) - To kickstart the New Year, two experts from leading brand direct response (DR) agency, Northern Lights Direct, have weighed in on some of 2016's biggest direct response marketing trends affecting marketers and advertisers throughout North America.

With over 30 years of combined expertise in the DR industry, Rebecca Barr, Vice President, U.S. Media and Pippa Nutt, Senior Vice President, Digital & Canadian Media have witnessed major shifts in the media marketplace -- and this year is no different. With TV trending heavily towards digital, along with cord-cutting and a looming U.S. presidential election all factoring into media spending, marketers can expect the unexpected.

"TV consumption habits are changing -- that's a fact," says Barr of the American market. "The key is to be adaptable; to plan early and often. Not only can these media hurdles be cleared, they can be channeled into new opportunities for DR advertisers."

In Canada, Nutt is certain that this year is a pivotal one for Direct Response: "Digital has challenged traditional marketing in every sense. At the same time, it's fueling huge growth for those marketers who can leverage new tools and trends as part of a robust and highly integrated DR strategy."

For more on what to expect in 2016 -- and beyond -- read the full articles:

U.S. DRTV Media Marketplace 2016: A Look Ahead

2016 Canadian Direct Response Outlook: Feast or Famine

About Northern Lights Direct:

Northern Lights Direct provides brand-based direct response television (DRTV) and digital advertising services for corporate and nonprofit organizations in the U.S. and Canada. With offices in Chicago and Toronto, Northern Lights Direct is the only independent DR agency that seamlessly helps clients advertise in the American and Canadian markets and is fully turnkey, providing direct response (DR) campaign strategy, media, search, analytics, creative and production services. The Art & Science of the Sell. 

For more information, please visit: www.northernlightsdirect.com

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