Volkswagen Canada

Volkswagen Canada

January 14, 2016 09:30 ET

2016 Volkswagen Beetle "Denim" Convertible at Montreal Autoshow

Limited-Edition Car Arrives This Spring

MONTRÉAL, QUEBEC--(Marketwired - Jan. 14, 2016) -

Editors Note: There is a photo associated with this press release.

At this year's annual autoshow in Montréal, Volkswagen Canada took the wraps off of the latest version of the Beetle Convertible. The limited-edition "Denim" model will arrive at dealerships this spring and harkens back to a very special model from the 1970's.

Back then, Volkswagen had a "jeans" model in the lineup; one that featured the popular fabric covering the seats. This time around, Volkswagen has taken this a few steps further.

With a 170 hp engine, and a one-touch, fully-automatic convertible roof that can be lowered in less than 10 seconds, the Beetle Convertible is already a sun-worshipper's dream…and with the "Denim" package, it is more stylish and comfortable than ever. The look of the car is highlighted by a top finished in material made not only to capture the look of denim, but also mimic the hard-working nature of the fabric as it keeps out the ravages of Canadian weather.

The two-tone interior carries on the theme and even features seatback pockets that look just like your favourite pair of jeans…right down to the red tab. Light blue cloth inserts contrast the dark blue of the bolsters and surrounds. White piping finishes it all off, and the sport seats are as comfortable as they look. A colour coordinated "Blue Brushed" dashboard, dark blue denim cloth door inserts and dark blue armrests make this car a real fashion statement.

In addition to the aesthetics, the Beetle Denim is extremely well equipped, and includes:

  • 17" "Heritage" Alloy wheels with dark blue graphite painted accents

  • "App-Connect" smartphone integration with Android Auto, Apple CarPlay and Mirror Link

  • A 6.3" touchscreen infotainment screen with CD, USB and SiriusXM satellite radio

  • Leather wrapped, multi-function steering wheel with controls for radio, telephone and trip computer

  • 1.8L TSI engine with 170 horsepower

  • 6 speed automatic transmission with Tiptronic

  • Alarm system

  • Door sill plates

The 2016 Beetle Denim Convertible will be arriving this spring at an MSRP of $29,350. The only decision to make is the exterior colour. "Pure White" will be a popular choice, while the other available hue, "Stonewashed Blue Metallic", will likely make up the bulk of the orders.

About Volkswagen Canada:

Founded in 1952, Volkswagen Canada is headquartered in Ajax, Ontario. It is the largest volume European automotive nameplate in Canada, and sells the Golf, Golf Sportwagon, Golf GTI, Golf R, Beetle, Jetta, Eos, Passat, CC, Tiguan, and Touareg through 137 independent Canadian Dealers. It forms part of Volkswagen Group Canada Inc., a subsidiary of Volkswagen AG headquartered in Wolfsburg, Germany.

Volkswagen is one of the world's largest producers of passenger cars and is Europe's largest automaker.

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