SOURCE: 21sportsgroup L&S Lauf- & Sport Shop GmbH

21sportsgroup L&S Lauf- & Sport Shop GmbH

July 01, 2015 04:00 ET

21sportsgroup New Member of the STMI Purchasing Cooperation

International Purchasing Partnership With Groupe GO Sport and Hervis Sports Strengthens Market Position of Mannheim-Based Multichannel Sports Retailer

MANNHEIM, GERMANY and GENEVA, SWITZERLAND--(Marketwired - Jul 1, 2015) - 21sportsgroup is a newly enlisted member of the Geneva-based international purchasing cooperation STMI. The partnership with founding-members Groupe GO Sport and Hervis Sports, the sports retail subsidiaries of the CASINO Group and the SPAR Group, will do much to strengthen its market position, improve its buying terms, and widen its sporting goods product range. STMI was founded in 2012 and already generates more than EUR 2 billion in retail turnover.

Germany's 21sportsgroup is now the third member of the Sports Trade & Marketing International (STMI) purchasing cooperation after Spain's Forum Sport, and the Swiss Migros subsidiary SportXX. While the other members are more POS-oriented, the fast-growing Mannheim-based multichannel sports retailer will add not only 14 more premium retail outlets belonging to Planet Sports and L&S Lauf- & Sport Shop in Germany, but also various successful European online brands:,, and

"STMI is the ideal purchasing cooperation for 21sportsgroup because of its streamlined organization, big-name European retail Groups, and strong buying position within the international sports industry," explains CEO Jörg Mayer. CFO Michael Burk adds: "As a new member of STMI, we will be purchasing at European Key Account level, giving us an excellent position from which to pursue our international growth aims."

About 21sportsgroup
21sportsgroup, with its legal entities L&S Lauf- & Sport Shop GmbH, Planet Sports GmbH and VR bike GmbH, operates several online shops (,,, as well as 14 premium retail stores in Germany. The German-based 21sportsgroup is a leading sporting goods multichannel retailer in Running, Footwear and Action Sports categories.

About STMI
STMI, located in Swiss, is the central purchasing integrating Groupe GO Sport, 21sportsgroup, Hervis Sport, Sport XX and Forum Sport. The arrival of 21sportsgroup pushes the consortium's annual turnover towards the EUR 2.1 billion level.

About Groupe GO Sport
Groupe GO Sport is one of the leading sporting goods and sneakers fashion in France and worldwide. Mainly present in France and in Poland, the Group also operates in 15 other countries through franchised stores. Its network comprises more than 500 stores. Groupe GO Sport achieved total net sales of EUR 1.107 m (incl. VAT) in 2014 with its banners GO Sport, Courir and Twinner.

About Hervis Sports
Hervis Sport is a 100% owned Austrian-based subsidiary of SPAR Oesterreichische Warenhandels-AG, one of the biggest food and non-food retailers in Austria. Hervis Sports is one of the leading sporting goods retailers in Eastern and Central Europe, with total sales of EUR 425 m (incl. VAT) in 2014. At December 31th 2014, Hervis Sports totaled 189 integrated stores over 7 countries (Austria, Germany, Hungary, Slovenia, Czech Republic, Croatia and Romania).

About Forum Sport
Forum Sport is part of the Eroski Group, a Spanish food and non-food retailer, and operates 42 stores in Spain. Mainly located in the Northern part of the country, Forum Sport is the leading sporting goods retailer in the region. Total sales of Forum Sport reached EUR 136 m (incl. VAT) at December 31th 2014.

About SportXX
SportXX is part of the Migros Group, a Swiss food and non-food retailer, and operates 57 stores in Switzerland. SportXX is one of the leading sporting goods retailers in Switzerland. Total sales of SportXX reached EUR 230 m (incl. VAT) at December 31th 2014.

Contact Information