SOURCE: Horizon Productions, Inc.

March 30, 2005 09:00 ET

21st Century Hugh Hefner, Mitch Mortaza Creates a Revolution of Lingerie Sports to Counter-Program the NFL's Super Bowl, NBA Finals and MLB's World Series

Lingerie Bowl III, Lingerie Finals and Lingerie Series Coming in 2006

HOLLYWOOD, CA -- (MARKET WIRE) -- March 30, 2005 -- Horizon Productions, Inc., the producers of the highly successful Super Bowl halftime alternative, LINGERIE BOWL (www.LingerieBowl.com), have announced the formation of the Lingerie Sports Franchise that will counter-program not only the NFL's Super Bowl halftime but also the NBA Finals and MLB's World Series in 2006. Each counter-programming broadcast will be a sports and entertainment extravaganza featuring teams of lingerie-clad supermodels competing, celebrities and musical performances. "We as a nation are consumed by sex and sports; now we have combined both elements opposite highly viewed sporting events targeting an already-captive audience. The Lingerie Sports Franchise will offer an escape from overly produced conservative lip-synching shows surrounding the Super Bowl, NBA Finals and MLB World Series while providing corporate advertisers an effective means of reaching the highly coveted yet elusive category of Adults 18-49," said Creator Mitch Mortaza.

Mortaza, whom the media has recently dubbed as the 21st Century Hugh Hefner for his ability of successfully merging the worlds of modeling and sport, has accumulated an empire due to the popularity of the Lingerie Bowl. Since it's inception in 2004, the Lingerie Bowl has already secured licensing and merchandising agreements for a national restaurant chain, private clothing line, trading cards, video game, figurines and calendars. "In simply two seasons, the Lingerie Bowl has already established itself as a part of Super Bowl Sunday festivities and American POP culture. Our early success has resulted in substantial interest from both investors and partners from all over the world seeking to align with the newly formed Lingerie Sports Franchise as it develops into a household brand for all sports fans," added Mortaza.

Casting for Lingerie Bowl III has already begun with over 2,200 model hopefuls competing in football mini-camps across the country for 52 positions within the four Lingerie Football League teams. Casting for both the Lingerie Finals and the Lingerie Series will be held in October.

Horizon Productions, founded in 2003, is a full-service, Hollywood-based entertainment company engaged in the development of alternative film and television, as well as talent packaging, event production and media/sponsorship management.

Contact Information

  • Media Contact
    Horizon Productions
    Sandra Petko
    323.337.9010 Ext 3118