MADD Canada

MADD Canada

November 03, 2009 08:01 ET

22nd annual Project Red Ribbon launches in Calgary

Special guests gather to tie red ribbons on emergency response vehicles to launch MADD Canada’s annual holiday campaign to promote sober driving.

Attention: Assignment Editor, City Editor, News Editor, Photo Editor OAKVILLE/ONTARIO/MEDIA ADVISORY--(Marketwire - Nov. 3, 2009) - A police car. An ambulance. A hearse. A taxi. If you had to choose your ride, which would it be?

MADD Canada's Choose Your Ride display gets people thinking about the consequences of impaired driving by making the point that if you don't call a taxi when impaired, or arrange another safe way home, you could end up in one of the other vehicles.

The Choose Your Ride vehicles, as well as a number of emergency response vehicles, will serve as the background for the launch of MADD Canada's 2009 Project Red Ribbon campaign on November 5 in Calgary, Alberta.

Media are welcome to attend the launch and photo opportunity:

Date: Thursday, November 5, 2009
Time: 10 a.m.
Location: City of Calgary Emergency Medical Services Headquarters
3705 35 St. NE #100, Calgary, Alberta T1Y 6C2

Special guests include:
Calgary Deputy Mayor Diane Colley-Urquhart;
Doug Griffiths, MLA for Battle River-Wainwright and Parliamentary Assistant to the Solicitor General;
Calgary Police Chief Rick Hanson;
Deputy Chief Vince Caleffi, Alberta Sheriff Highway Patrol;
Len McCharles, Deputy Chief, Calgary Fire Department;
Dr. Dennis Nesdoly, Chief Medical Officer, STARS (Alberta Shock Trauma Air Rescue Society);
Darren Sandbeck, Operations Director, Calgary Emergency Service;
Inspector Ray Noble, Operations Officer, Red Deer City Detachment, RCMP;
Art Duke, Director, Claims, Alberta for Allstate Insurance Company of Canada;
MADD Canada National President Margaret Miller.

Photo opportunities will be available with special guests at the red ribbon ceremony and the Choose Your Ride display.

/For further information: For further information or to schedule an interview with a MADD Canada spokesperson:
contact Deb Kelly, MADD Canada at 905-829-8805 / 1-800-665-6233, ext 240.

NOTE TO MEDIA OUTSIDE THE CALGARY AREA: For more information about Project Red Ribbon, contact Deb Kelly at MADD Canada at 905-829-8805 / 1-800-665-6233, ext 240 or contact your local Chapter for details on Project Red Ribbon events in your community.

Contact Information

  • Deb Kelly, Communications Manager, MADD Canada
    Primary Phone: 905-829-8805 ext. 240
    Toll-Free: 800-665-6233