SOURCE: Reflexis Systems

August 16, 2007 16:15 ET

24 Hour Fitness Selects Integrated Reflexis RetailAction Suite

World's Largest Private Fitness Center Chain to Be the First U.S. Company to Implement Integrated Suite of Task Management, Labor Scheduling, Mobile Store Walk, and KPI Monitoring Applications

DEDHAM, MA--(Marketwire - August 16, 2007) - Reflexis Systems, Inc., the pioneer and leader in Retail Execution Management, announced today that 24 Hour Fitness has selected the complete suite of RetailAction™ applications to boost operational productivity and consistently execute its corporate strategy in all of its more than 375 clubs in 14 states. The world's largest privately owned and operated fitness center chain will be the first U.S. company to implement an integrated suite of task management, labor scheduling, mobile store walk, and KPI monitoring applications.

The fully integrated RetailAction™ suite provides an end-to-end solution that enhances business value beyond traditional stand-alone programs. The RetailAction™ suite enables coordinated planning, streamlined communications and scheduling, workload optimization, continuous improvement, and the monitoring of key sales and operations trends. The full complement of applications allows field and store employees to identify and respond to opportunities immediately, using best practices embedded in the system as the model.

"We selected Reflexis on the strength of its applications, its history of fast successful implementations, and the company's impeccable track record of solving customer problems," said Dan Benning, Senior Vice President of Operations for 24 Hour Fitness Worldwide. "Some of the largest retailers in the world have affirmed the Reflexis solutions' ability to scale across their entire enterprise, including multiple store formats. Retail-proven applications combined with the company's customer-driven culture make Reflexis the ideal partner to support 24 Hour Fitness as we grow in current and new markets. More specifically, we are confident that integrating labor scheduling, task management, and compliance management will enhance customer experience significantly at our clubs."

"Leading retailers have been using task management applications to track compliance and ensure key corporate initiatives are executed with consistency across the store estate," said Gale Daikoku, Retail Research Director at Gartner Inc. "The industry has been intensely interested in seeing task management delivered in an integrated Web-based time and labor solution. In the past, no one could reference a customer using task management with scheduling or time and attendance in a single application."

"Workforce and task management share a common goal: increase store productivity by ensuring employees are executing as efficiently as possible," said Rob Garf, Vice President, Retail Strategies, for AMR Research. Commenting on the announcement in a recent AMR Research article, Garf said: "Reflexis has combined software applications to more accurately reflect workforce demand, create a single workflow, and share common data such as labor standards and employee hierarchy. Not only does this announcement mark the first North American retailer to select Reflexis for labor forecasting and scheduling, but also the first public case of a retailer selecting a single, integrated platform to manage both workforce and task management processes."

"Reflexis intends to change the current paradigm of scheduling software deployments that take a year or more to roll out across the Retail enterprise," said Prashanth Palakurthi, CEO and founder of Reflexis. "24 Hour Fitness has an enviable record of customer care. Reflexis will provide the enabling technology that will allow 24 Hour Fitness to successfully scale their operations and replicate their current culture and best practices consistently."

About 24 Hour Fitness

Headquartered in San Ramon, Calif., 24 Hour Fitness, an innovative leader in the health and fitness industry, serves more than 3 million members in over 375 clubs across 14 different states and four countries in Asia. Founded in 1983 as a one-club operation by Chairman and Founder Mark S. Mastrov, 24 Hour Fitness pioneered the concept of making fitness accessible, affordable and a way of life for everyone. Supporting the communities it serves, 24 Hour Fitness sponsors many charitable events and organizations including the 2004 - 2008 U.S. Olympic Teams and the Magic Johnson, Andre Agassi, Shaquille O'Neal and Lance Armstrong Foundations. Please call 1-800-224-0240 or visit for more information and to find the location nearest you.

About Reflexis Systems, Inc.

Reflexis helps retailers turn strategy into action with the integrated RetailAction™ suite of Retail Execution Management solutions. Reflexis customers include The Home Depot, Metro AG, Tesco plc, Sears Holdings, Staples, B&Q, Circuit City, Toys "R" Us, Barnes & Noble, AutoZone, and many other Top 250 Global Retailers. Reflexis customers have reported dramatic improvements in store-level compliance with corporate strategies, empowering them to increase average ticket sales and improve field and store management productivity throughout their chains.

The Reflexis suite of products features the RetailAction Manager™, RetailAction KPI Activator™, RetailAction StoreWalk™, and RetailAction LaborScheduler™. Reflexis Systems, Inc. is privately held and headquartered in Dedham, Massachusetts, with international offices in the UK, Germany, and India. For more information, visit

Contact Information

  • Contact:
    David L. Andrews
    Reflexis Systems, Inc.
    3 Allied Drive, Suite 400
    Dedham, MA, 02026
    Phone: (781) 493.3400
    Email Contact