SOURCE: Soles4Souls Inc.

April 18, 2008 13:50 ET

24 Hour Fitness® and Soles4Souls Celebrate Earth Day in Texas

More Than 70 Clubs Throughout Texas Will Participate in a Statewide Shoe Trade-In Event

NASHVILLE, TN and DALLAS, TX--(Marketwire - April 18, 2008) - 24 Hour Fitness, the nation's leading fitness club chain, announced today that they have joined forces with Soles4Souls, a charitable organization which collects and distributes "gently used" shoes. Beginning on April 22, 2008 (Earth Day) all 24 Hour Fitness clubs throughout Texas invite members and guests to bring in their new or "gently used" shoes to be recycled for those in need. The shoes will go to disaster victims, people living in poverty and those in need of a fresh start.

"We believe there is often a strong emotional connection between your workout and the shoes you wear. This makes this partnership with Soles4Souls not only a great way to celebrate the planet but also a really easy way for our members, team members and the community to help those who are less fortunate," said Randy Drake, Senior Vice President at 24 Hour Fitness.

"We are delighted to partner with 24 Hour Fitness and give people another way to recycle their shoes," said Wayne Elsey, Founder and CEO of Soles4Souls. "Far too many shoes already end up in our landfills when they could benefit a person in need, and our friends at 24 Hour Fitness recognize that giving people an easy and fun way to participate will help reduce the strain on our environment," he said.

People interested in learning more about the Earth Day partnership between 24 Hour Fitness and Soles4Souls can visit www.giveshoes.org or stop by one of the 71 participating 24 Hour Fitness clubs throughout Texas. Shoe donations will be accepted through June 7, 2008. To find a convenient 24 Hour Fitness location in your area, log on to: www.24HourFitness.com or call 1-800-224-0240.

About 24 Hour Fitness

Headquartered in San Ramon, Calif., 24 Hour Fitness Worldwide, an innovative leader in the health and fitness industry, serves more than 3 million members in over 400 clubs worldwide. Founded in 1983 as a one-club operation, 24 Hour Fitness pioneered the concept of making fitness accessible, affordable and a way of life for everyone. 24 Hour Fitness has partnered with superstar athletes and celebrities like Magic Johnson, Andre Agassi, Lance Armstrong, Shaquille O'Neal, Jackie Chan, Yao Ming and Derek Jeter to open co-branded clubs around the world. The company demonstrates its leadership through sponsorships like that of the U.S. Olympic Team and a commitment to the community through various charitable and in-kind donations. In addition, 24 Hour Fitness enjoys strategic partnerships with major consumer brands like Coca-Cola and Nike, and for five seasons has partnered with NBC's popular reality TV show, "The Biggest Loser." Please call 1-800-224-0240 or visit www.24HourFitness.com for more information and to find the location nearest you.

About Soles4Souls

Nashville-based Soles4Souls™ facilitates the donations of both new and used shoes, which are used to aid the hurting worldwide. The organization created National Barefoot Week, to be held during the first week of June each year, to encourage participation among individuals, companies, and civic groups. Since its inception, Soles4Souls has collected more than 3 million pairs (or one pair every 28 seconds) from shoe companies, retailers, and individuals. The shoes have been distributed in more than 60 countries, including Mexico, Honduras, Romania, Thailand, and the Sudan. The charity has been featured on NBC Nightly News with Brian Williams, ABC News, FOX, CBS, and hundreds of regional outlets around North America. Soles4Souls is a 501(c)(3) recognized by the IRS; donating parties are eligible for tax advantages. Visit www.GiveShoes.org and www.Soles4Souls.org or call (866) 521-SHOE.

Contact Information

  • CONTACT:
    Christian Carmichael
    Soles4Souls Inc.
    Email Contact
    866-521-7463 ext 143