MADD Canada

June 15, 2015 11:30 ET

"24 Hours," MADD Canada's Latest Program for Students, Debuts This Week

OAKVILLE, ON--(Marketwired - June 15, 2015) - What would you do if you only had 24 hours to live? That question launches 24 Hours, MADD Canada's newest School Assembly Program for youth.

The film will be premiered for cast, crew and special guests on June 17 in Oakville. Media are welcome to attend.

Date: Wednesday, June 17, 2015 at 3 p.m. (Doors open at 2:30 p.m.)
Location: Silvercity Oakville - 3531 Wyecroft Rd, Oakville, Ontario
Guests: Guests will include members of the cast and crew, MADD Canada representatives, program sponsors, and community partner representatives from local police, fire departments and EMS.

24 Hours shows the fictional account of Michelle, Lainey and Nate as they make plans to attend to a bush party dubbed "The End of the World." Getting into the spirit of the theme, the friends discuss what they would do if the end of world really was coming and they only had 24 hours to live. The friends could never imagine how significant that conversation would become. As designated driver on the night of the party, Nate agrees he won't drink any alcohol. But Lainey and Michelle later catch him smoking pot. Now, with no designated driver, the friends end up getting into a vehicle with someone they trust to be sober.

Which of these friends will get the chance to fulfill the 24 Hour wish they discussed?

As always, the emotional strength of the film is the interviews with real-life victims of impaired driving:

  • Teresa Croteau tells the heartbreaking story of her 19-year-old son Robin, who accepted a ride with an impaired driver after leaving a family celebration.
  • The Landry family talks of how their lives were shattered when 17-year-old Nico and another teen were killed by a man who was driving while impaired by drugs.
  • Twenty-four-year-old Molly Burton recalls how she lay injured in a ditch for five hours after an impaired driver struck her and left the scene.

The show officially debuts for students across Canada in September, but MADD Canada is hosting a special screening this week for sponsors, cast members and all those who supported the production of the film.

For more information, or to check out a clip from 24 Hours, please visit our School Assembly Program page in our Youth Services section on the MADD Canada web site at

Road crashes are the number one cause of death among young people in Canada and approximately 50% of these deaths are alcohol and/or drug-related. MADD Canada produces a new School Assembly Program each year to get young people thinking and talking about the dangers of impaired driving and the need to take precautions to protect themselves and their friends.

About MADD Canada
MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims and survivors of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims and survivors, heighten awareness of the dangers of impaired driving and save lives and prevent injuries on our roads.

Contact Information

  • To RSVP for the event or to arrange an interview with a MADD Canada spokesperson, contact:
    Deb Kelly
    MADD Canada Communications Manager
    905-829-8805, ext. 240