SOURCE: [24]7


July 26, 2012 14:00 ET

[24]7, IBM, Oracle, SAP Among Featured Leaders in Ovum's Latest Report on Real-Time Customer Interaction Decisioning Solutions

Report Highlights [24]7's Big Data Predictive Analytics, Outcome-Based Model, and Machine Learning to Improve the Customer Experience

CAMPBELL, CA--(Marketwire - Jul 26, 2012) - [24]7, the intuitive consumer experience company, today announced that it has been recognized by Ovum as a leader for its real-time decisioning (RTD) solutions, in the analyst firm's latest report, "The Competitive Landscape for Realtime Customer Interaction Decisioning Tools" (July 18, 2012). The report provides an overview of the leading ten RTD vendors in the market, including [24]7, IBM, Oracle and SAP. The research, undertaken by analysts Aphrodite Brinsmead and Keith Dawson, notes key differentiators of [24]7's big data solution including a cross-channel platform that uses predictive analytics and machine learning to identify who to target, and how to intervene in real-time to drive sales and customer service outcomes.

According to Ovum, real-time decisioning (RTD) is the use of real-time information to improve customer transactions and interactions as they happen. "[24]7 provides a cloud-based platform that uses big data and prediction to create simpler, more natural customer experiences," noted Aphrodite Brinsmead, Senior Analyst, Customer Interactions, Ovum, and an author of the study. "[24]7's RTD solution integrates online, mobile, speech, and contact center assets in a single platform and provides ongoing analysis of how each channel is performing. Customers can continually refine their customer intent and engagement models in order to improve the customer experience."

[24]7's Predictive Experience (Px) Platform is the largest cloud-based customer service platform in the world. It predicts a consumer's intent, provides the simplest path to success, and continually learns from every interaction. The Px solution helps businesses drive quantum leaps in performance and customer satisfaction.

"Our inclusion in this insightful new research from Ovum sheds light on the ways we're delivering real-time business value into some of the world's leading companies," commented Ravi Vijayaraghavan, VP and Global Head, Analytics and Data Sciences, [24]7. "With our predictive 'Anticipate-Simplify-Learn' model, we can continuously analyze and improve the interaction with customers across channels, which helps us dramatically improve the consumer experience."

For additional details, or to request a copy of the report, please visit the [24]7 blog at or contact us.

About [24]7
[24]7 Inc., the intuitive consumer experience company, provides software and services that makes it simple for consumers to connect with companies to get things done. [24]7's software helps companies anticipate what consumers want, simplify interactions, and learn from those interactions so that future experiences get better all the time. [24]7 is based in Campbell, California. For more information, visit:

[24]7 is a trademark of 24/7 Inc. All other brands, products or service names are or may be trademarks or service marks of their respective owners.

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