SOURCE: Omniture

March 21, 2007 14:54 ET

25 Percent of World's Online Marketing Spend Represented at Omniture Summit 2007

More Than 1,000 Web Analytics and Online Marketing Professionals Attend for Education and Networking

SALT LAKE CITY, UT -- (MARKET WIRE) -- March 21, 2007 -- Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced the successful conclusion of Omniture Summit 2007, one of the largest gatherings of Web analytics and online marketing professionals in the world. Global online ad spending is estimated to be $32 billion in 2006 according to Piper Jaffray. The companies attending this year's summit are estimated to have online marketing budgets of close to $8 billion and we believe represent the leaders in retail, travel & hospitality, media, finance, and many others. This year's conference focused on Marketing 2.0: Staying Ahead of the Curve, the integrated, multi-channel marketing efforts needed for increased customer engagement and marketing accountability.

Participants attended keynote addresses by Omniture's chief executive officer and co-founder, Josh James, as well as leading industry thought leaders including Tim O'Reilly, CEO of O'Reilly Media, Megan Burns, senior analyst at Forrester, and Anne Holland, president and founder of MarketingSherpa. In addition, attendees participated in vertical industry Birds-of-a-Feather luncheons, networking receptions, and best practices break outs featuring more than 20 case study presentations from customers including Hyatt Hotels, Sprint, Newsweek and Nike. Customers also participated in the Omniture Hot Labs, providing them with immediate, hands-on implementation of Omniture solutions for their business while working side by side with Omniture professionals.

While at Summit, more than 400 online marketing professionals participated in Omniture University training. Many of those professionals earned their Omniture Certified Professional certification, the first certification of its kind for the Web analytics and online marketing industry.

"I attended the Omniture Summit with the goal to enhance our Web analytics strategies," said Marci Burns, business analyst at Mary Kay, Inc. "The rich content offered in the sessions and diverse networking events helped me accomplish that as well as identify new ways to leverage data to optimize our site's performance."

HP, the global sponsor of Omniture Summit 2007, and an additional 25 Omniture partners participated in the Partner Showcase, exhibiting joint solutions with Omniture products that extend the online marketing capabilities for businesses. The majority of the Omniture partner solutions included applications that are easily integrated with Omniture SiteCatalyst® through Omniture Genesis™. Genesis is a plug-and-play application for customers to automate the integration of partner applications into SiteCatalyst.

"Omniture's Marketing 2.0 summit theme is critical for every multichannel company who wants to successfully engage connected and empowered consumers," said Sam Decker, vice president of marketing and products at Bazaarvoice, an innovator in helping brands use online word of mouth to build their businesses. "Bazaarvoice and Omniture together are arming online marketing professionals with the technologies they need to become more customer-centric in their everyday operations."

"Online marketers are looking to increase conversion through more relevant and engaging marketing programs," said Gary Smith, vice president of marketing at YourAmigo, a leader in organic search engine optimization services. "The Omniture Summit showed customers that the company and its deep network of partners are in lock-step with seamlessly integrated solutions to help them succeed in the online marketplace."

"The caliber of attendees and thriving partner ecosystem that participated in this year's Omniture Summit is an indicator that online marketing is at a tipping point," said Gail Ennis, senior vice president of marketing, Omniture. "The exchange of ideas around industry best practices, harnessing Web 2.0 technology and best-in-class marketing integration, provided key takeaways for online marketing professionals who are leading initiatives in their companies."

Omniture Summit 2007 events will continue to take place in Sydney, Copenhagen, London, Munich and Paris. For more information on the events taking place in these cities, visit

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers on demand, enables customers to capture, store and analyze information generated by their websites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation services, best practices, consulting services, customer support and user training provided through Omniture University. Omniture's customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, General Motors and HP.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding online marketing, online business optimization services, including web analytics, and the benefits of our service offerings to customers and strategic partners. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including, but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including the Omniture SiteCatalyst service, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, the inaccurate assessment of changes in our markets, our ability to develop or acquire new services and enhance existing service offerings, our acquisition strategy and disruptions in our business and operations as a result of acquisitions, errors, defects, disruptions or other performance problems with our services, our ability to hire, retain and motivate our employees, our ability to collect customer data, the adoption of laws or regulations relating to the Internet or our operations, or interpretations of existing law, which could adversely affect our business; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended September 30, 2006 and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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