Electrolux Home Care Products Canada Inc.

Electrolux Home Care Products Canada Inc.

February 28, 2012 11:13 ET

25,000 Canadians Air Their Passion for Vacuuming at LoveToVacuum.com

Canada's only online community for all-things vacuuming expands with new features, contest

TORONTO, ONTARIO--(Marketwire - Feb. 28, 2012) -

Editors note: There is one photo associated with this press release.

More than 25,000 Canadian 'vacheads' have come clean about their obsession with vacuuming on LoveToVacuum.com. To celebrate, the cheeky online community devoted to all-things vacuuming is introducing new features like celebrity vacuum confessions, the Fit Home Quiz and a consumer contest. The site was originally launched in 2009 by Electrolux Home Care Products Canada.

The new celebrity confessions feature exposes the vacuum secrets of individuals like fitness guru Trish Stratus, YummyMummyClub.ca founder Erica Ehm, and Charles MacPherson, a.k.a. Charles the Butler. More celebrity confessions will be featured on the site on an ongoing basis.

The new Fit Home Quiz helps determine which cleaning profile best suites visitors' personalities based on a series of short, playful questions. Visitors can also enter a contest to win an Electrolux Nimble upright vacuum. New seasonal contests will be announced on the site throughout the year.

"For many Canadians, vacuuming is not a chore, it's a guilty pleasure," said Paul Jeffrey, Director of Marketing, Electrolux Home Care Products Canada. "LoveToVacuum.com is a meaningful, interactive community where people can have some fun, share tips and make house cleaning enjoyable."

Vacheads can engage in a number of activities on LoveToVacuum.com, including:

- Get the dirt on the latest celebrity vacuum confessions

- Come clean and confess what makes them vachead

- Take the Fit Home Quiz to determine which cleaning profile best suites their personality and home

- Send a V-Card (vacuum card) to domestically-challenged family and friends as a not-so-subtle hit that it's time to pitch in with housekeeping

- Connect with vacuum dealers using the Vac-Finder

- Download a Vactone (vacuum ringtone)

- Buy a LoveToVacuum t-shirt in the Vachead Shop

- Enter to win the hottest vacuum products

The LoveToVacuum online community is a uniquely Canadian initiative for the Electrolux brand. The site includes the Vacheadblog, as well as Twitter and Facebook profiles. The creative concept and site development was executed by Pilot PMR, who serve as ongoing community managers. SIMS Advertising will support the expansion of the site through advertising initiatives and in-store collateral across Canada.

About Electrolux Home Care Products - EHCP

Electrolux is a global leader in household appliances and appliances for professional use, selling more than 40 million products to customers in more than 150 markets every year. The company focuses on innovations that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals. Electrolux products include refrigerators, dishwashers, washing machines, vacuum cleaners and cookers sold under esteemed brands such as Electrolux, AEG-Electrolux, BEAM, Eureka and Frigidaire. In 2010, Forbes Magazine named Electrolux one of the top five global companies in consumer durables and one of 130 Global High Performers. For more information go to www.electrolux.com/press.

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Contact Information

  • Pilot PMR for Electrolux Home Care Products Canada
    Antonella Giancarlo
    416-462-0199 Ext. 36
    antonella@pilotpmr.com