AEROPLAN CANADA INC.

AEROPLAN CANADA INC.

May 23, 2007 05:00 ET

28 Million Aeroplan Miles Donated to Beyond Miles

    Aeroplan and its members and partners come together to give on Mileage
    Multiplying Day

    MONTREAL, May 23  - Aeroplan today announced that more than
28 million miles were raised on Mileage Multiplying Day, May 17, 2007, in
celebration of the first anniversary of Beyond Miles, Aeroplan's online member
donation program.
    Aeroplan members donated more than five million Aeroplan Miles. This
generosity was increased by five Aeroplan commercial partners - Aeromove, Air
Canada, Avis Car Rental, Fairmont Hotels & Resorts and National Car Rental;
and by Aeroplan matching donations on a two-for-one basis.
    Miles raised also include the renewal of Aeroplan's 7 million Aeroplan
Mile annual donation and the renewal of Beyond Miles' founding sponsors' -
American Express and CIBC - commitment of 2.1 million Aeroplan Miles each.
    "To mark Beyond Miles' first anniversary with a donation of this
magnitude, with the knowledge that these miles will be put to such good use,
is extremely rewarding for everyone involved," said Rupert Duchesne, President
and CEO, Aeroplan. "Having our members and partners respond in such a
generous, positive way demonstrates our shared commitment to social
responsibility."
    Donated miles support the hard work of the seven Beyond Miles partners:
Canadian Executive Service Organization, Engineers Without Borders, Médecins
Sans Frontières, Schools Without Borders, the Stephen Lewis Foundation,
Veterinarians Without Borders and Air Canada's Kids Horizons program. Travel
is fundamental to these organizations' operations and one of the most
significant costs of their work.

    About Beyond Miles

    The Beyond Miles program enables Aeroplan members to donate Aeroplan
Miles to six charitable organizations: Canadian Executive Service
Organization, Engineers Without Borders, Médecins Sans Frontièrs, Schools
Without Borders, the Stephen Lewis Foundation, and Veterinarians Without
Borders. In addition to supporting these organizations, Beyond Miles also
supports Air Canada's Kids' Horizons, a program dedicated to enhancing the
quality of life of Canadian children and youth and their families.
40 Million miles were donated in Beyond Miles' first year.
    For more information about Beyond Miles, please visit
www.aeroplan.com/donate.

    About Aeroplan

    Aeroplan is Canada's premier loyalty marketing company, dedicated to
developing and executing programs designed to engage the loyalty of its
prestigious membership.
    Aeroplan's millions of members earn Aeroplan Miles with its network of
more than 60 world-class partners, representing more than 100 brands in the
financial, retail and travel sectors. Miles earned may be redeemed for
Aeroplan's industry-leading ClassicFlight Rewards, innovative ClassicPlus
Flight Rewards and global Star Alliance Flight Rewards, offering travel to
more than 850 destinations worldwide. In 2006 alone, more than 1.4 million
round-trip flight rewards were issued. Aeroplan's roster of non-flight rewards
includes more than 400 exciting specialty, merchandise and experiential
rewards, as well as hotel and car rental rewards. Members are encouraged to
stay engaged with Aeroplan and avoid mileage expiration due to inactivity by
earning or redeeming Aeroplan Miles as detailed in the Aeroplan program terms
and conditions.
    For more information about Aeroplan, please visit www.aeroplan.com.



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