SOURCE: Assistive Technology Industry Association

October 31, 2007 16:45 ET

The 2nd Annual ATIA Leadership Forum on Accessibility Explores Business Case Strategies for Accessibility in Businesses and Government

CHICAGO, IL--(Marketwire - October 31, 2007) - The Assistive Technology Industry Association (ATIA) will host the second annual Leadership Forum on Accessibility, January 31 - February 1, 2008 at the Caribe Royale Resort & Convention Center in Orlando, Florida. This exciting two-day Forum provides large corporations, government agencies, and education institutions with a venue to discuss implications, advantages, and specific strategies for integrating accessibility across their enterprises.

Following the success of last year's inaugural event, the Forum provides an excellent venue for discussion of the business case for accessibility, its associated technologies and will provide case studies of successful accessibility implementations from some of today's leading organizations.

"The case-study format of the ATIA Leadership Forum on Accessibility provides companies of all sizes with unique insights into how other industry-leading organizations are integrating accessibility to improve workplace productivity and extend their market reach to include both people with disabilities and mature consumers. IBM has derived real value from the enterprise-focused approach, which allows organizations to see first-hand how accessibility can benefit their bottom line," stated Frances West, Director of the IBM Human Ability and Accessibility Center.

There are currently 78 million baby boomers, 600 million people worldwide, and 54 million people in the U.S. living with disabilities. This market represents over $175B in discretionary income, making them a powerful, but often under-served, market force. Thus the need for education and outreach is significant. The Forum provides this educational material along with several networking opportunities specifically designed to help business leaders learn and discuss accessibility best practice scenarios. Speakers will present on a wide range of accessibility-related topics including web compliance and e-Learning considerations, as well as accessibility implementation strategies and the potential return on investment.

"In 2007, we had representatives across all industries including Insurance, Retail, Banking/Financial Services, Pharmaceutical, Travel and Information Technology as well as government representatives from state and federal agencies," commented David Dikter, Executive Director of ATIA. "Those companies shared both their successes and the lessons they learned along the way. But the biggest benefit comes from the open and honest discussion of challenges which occurs both inside and outside the formal sessions."

Leaders in information technology, assistive technology, accessibility-compliance solutions and the government have joined ATIA to contribute to this event. Speakers and sponsors include IBM, the Department of Labor/Office of Disability Employment Policy, Adobe, AOL, Canon, Microsoft, HiSoftware Inc, Job Accommodation Network (JAN), SSB Bart Group, TecAccess, CAP/Department of Defense, Highmark , Michigan State University, Monster Government Solutions, National Center for Accessible Media at WGBH, USAJobs, USBLN, Walgreens, Ai Squared, and Compusult.

For additional details regarding the schedule, session descriptions, and registration, view complete information at www.atia.org/leadershipforum.

About ATIA: The Assistive Technology Industry Association (ATIA) is a not-for-profit membership organization whose mission is to serve as the collective voice of the Assistive Technology industry so that the best products and services are delivered to persons with disabilities. Members of ATIA include more than 125 respected industry organizations including for-profit, not-for-profit, government, or private organizations located across the globe. For a full listing of ATIA members and their products, visit ATIA's Web site at www.atia.org.

Contact Information

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