2T Water, LLC

March 17, 2015 09:01 ET

2T Water, LLC Expands Its Biotin Water® Hair, Skin and Nails Focus on Convenience Store Channel

ATLANTA, GA--(Marketwired - Mar 17, 2015) - 2T Biotin Water® has been the new functional water popping up in convenience stores in the Southeast and Southwest. The company has started a strong initiative to gain a footprint in the wide open retail channel. 2T Biotin Water® is an extension to the company's bottled spring water sourced from the Ouachita National Forest. The formula is the first Biotin infused beverage as the main functional ingredient aimed to promote healthy hair, skin and nails. The company has spent the last 4 months placing the new product in the natural channel and convenience stores. Retailers have been very pleased with the initial engagement from consumers.

The company has set its sights on increasing its presence in convenience stores across the U.S. 2T Biotin Water® has been selling well in several independent c-stores since entering the category July of last year, as well as many spas, salons, and boutiques. 2T Biotin Water® delivers 300 mcg per 16oz bottle with 0 calories and 0 sugars. The product also contains no artificial colors, no preservatives and is gluten free. The formula is also geared to increasing consumer's water intake while adding the many benefits of Biotin. Research shows that many consumers lacked the proper water intake when taking Biotin. Currently the product is offered in two flavors Mango Peach and Pomegranate.

"We have a product that hits the female audience of convenience stores and it's healthy," said Eric Wells CEO of 2T Water. "This has been a focus of many owners that I have spoken with in the channel. They wanted more functional products for females that taste great and 2T Biotin Water® delivered. We're anticipating a lot of opportunities to grow within the market," Eric continued. "We add something fresh and new to the much needed enhanced water category. We are definitely enjoying the pleasing reception to our brand."

About 2T Water, LLC
2T Water, LLC is a new age beverage company committed to introducing premium beverages that are made with the finest quality of water. It is a health conscious company that mainly focuses on health beverages. For more information, visit

Contact Information

  • Nakia Russell
    Marketing Director, South East Region
    866-351-3845 ext. 4001
    Email Contact