November 17, 2008 07:00 ET

2Wire Expands Sales Training Portfolio With 2Wire University

New Premium Training Program Leverages Broadband Innovator's Years of Broadband Market Experience

SAN JOSE, CA--(Marketwire - November 17, 2008) - 2Wire, a provider of end-to-end broadband solutions, today announced 2Wire University, a premium training program for service provider sales channels. The program is designed to strengthen agents' skills to drive higher close rates, increase customer satisfaction, and reduce subscriber churn.

Since offering its first training program in 2001, 2Wire has been successfully improving sales performance metrics for its partners by providing skill-building basic training on broadband fundamentals and data, voice, and video services to partner sales agents, door-to-door sales representatives, and even in-home service technicians. 2Wire University expands on the success of this basic training program by providing customizable courses with a more intensive focus on advanced skill-building, targeting more dramatic improvements in sales, customer satisfaction, and churn rates.

The 2Wire University training program offers on-site instruction on key disciplines critical to the sales success of inbound and outbound sales representatives. Expert instructors present customized courses on topics including high-speed Internet services, broadband home networking, device features and operation, structured sales techniques, and more. Two curriculum tracks -- one for newly hired agents, and another for experienced agents -- provide targeted material to help sales representatives achieve greater success.

"2Wire broadband sales training programs have consistently exceeded our expectations. Dynamic training experiences focusing on the value of our products and services have helped our call center sales associates become even more effective," said Kim Frantz, Director - Western Region Sales and Care at Embarq.

"Service providers are looking for new solutions to amplify sales, increase customer satisfaction, and reduce costly churn. With the addition of 2Wire University to our roster of results-based training programs, service providers can now take a holistic, end-to-end approach toward positively impacting all three of these core objectives," said Dale Bastian, executive vice president of worldwide sales at 2Wire. "We are excited to offer service providers this new opportunity to tap into our extensive broadband market expertise."

As part of the program's holistic, results-oriented approach, 2Wire University includes support for program implementation before, during, and after training phases. In addition, value-added services -- such as incentive programs, sales monitoring, sales assist days, and "train the trainer" coaching -- keep learned concepts fresh and agents motivated to continue achieving sales goals.

To learn more about 2Wire University, broadband service providers may visit or contact Mia Chaidez: or 408.503.1064.

About 2Wire

2Wire integrated broadband solutions are engineered for the carrier and optimized for the subscriber, providing intuitive, reliable user experiences throughout the connected home. The 2Wire portfolio of broadband solutions includes residential gateways, multi-service media platforms, remote management systems, value-added services, call center customer support, and broadband sales training programs. 2Wire customers are leading broadband providers throughout the U.S., Canada, Latin America, Europe, Australia, and Asia, including AT&T, Telmex, BT, EMBARQ, Bell Canada, SingTel, Telstra and others. For more information, visit

2Wire is a registered trademark of 2Wire, Inc. in the United States and in other jurisdictions throughout the world. All other company names may be trade names or trademarks of their respective owners.