CARLSBAD, CA--(Marketwire - Aug 2, 2012) - 2XU has partnered with the U.S. Ski and Snowboard Association (USSA). This marks a pivotal step for 2XU. Under the new sponsorship, U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing athletes will wear 2XU Compression for athletic training and recovery.
"This represents the perfect performance marriage between the world's most technical winter sports compression brand and the best snow athletes in the world," said Johnny West, Director of Brand and Sports Marketing for 2XU North America.
"The Center of Excellence is home to the best winter sports athletes in the world. With the Sochi 2014 Winter Olympics just around the corner, partnership couldn't have come at a better time," said West.
"The alliance will present new opportunities for retailers to enhance their ranges by offering customers 2XU Compression garments utilized by USSA athletes."
Athletes will wear 2XU Thermal Compression throughout the season. Additionally, an exclusive line of USSA licensed 2XU Compression will be launched during the 2013-2014 season.
"2XU Compression apparel is vital for the recovery and training of our athletes," said USSA High Performance Director, Troy Flanagan. "The technology will allow athletes the ability to recover faster and take advantage of training time to prep for competition."
2XU will also be recognized as the Official Compression and Performance Apparel Partner for the Center of Excellence -- all staff on the Center Of Excellence athletic training floor will wear 2XU apparel.
"We strive to find Partners that share our values of developing athletes to reach their full potential. We have a great history with 2XU in doing this," said Michael Jaquet, USSA Chief Marketing Officer. "We look forward to continuing a relationship with 2XU and our athletes and staff as we prepare for Sochi 2014."
Aidan Clarke, 2XU's Sales and Marketing Director, is equally proud of the brand's latest endeavor. "We're thrilled to partner with USSA in its pursuit of excellence. The physical demands for Olympic ski and snowboard hopefuls require the best in preparation, performance and recovery. We're honored to aid this need," said Clarke.
For more information on 2XU, visit www.2xu.com.
2XU ("Two Times You") was launched in January 2005, and is driven by a relentless company mission to advance human performance through the development of world-leading athletic garments. In its first year, 2XU graced the skin of multiple World Champion athletes and has since formed powerful alliances and key partnerships with World Champions across the globe in numerous sports including Triathlon, Cycling, NBA, Swimming, Netball, AFL, Soccer, NRL, NFL and Running. 2XU is also the exclusive Official Compression Supplier to the Australian Institute of Sport.
Founded and based in Melbourne, Australia, 2XU is fast becoming the most technical sports brand in the world. Designed and tested in consultation with industry experts, all garments employ intelligent physiological design, cutting edge performance fabrics and construction. The premium Australian brand is now stocked in multiple countries around the world.
The U.S. Ski and Snowboard Association (USSA) is the national governing body of Olympic skiing and snowboarding and the parent of the U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing. Developed to facilitate participation in national and international competition, the Olympic sports organization provides structure for competitive skiing and snowboarding. From grassroots programs to governance of sport, management of rules, competitions and athletic rankings, the USSA oversees athletic pipelines for developments in the sports. With a vision to make the USA the best in the world in skiing and snowboarding, the USSA provides leadership and direction for tens of thousands of young skiers and snowboarders who share an Olympic dream while maintaining a strong adherence to core values. The USSA, established in 1905, operates out of the national training and education facility, the Center of Excellence, in Park City, UT. For more information, please visit www.ussa.org.