SOURCE: DDD

October 10, 2007 09:15 ET

3-D TV Special Using DDD's 2-D to 3-D Conversion Solution to Air on Cartoon Network

SANTA MONICA, CA--(Marketwire - October 10, 2007) - DDD Group plc (LSE: DDD), the 3-D software and content company, today announces that DDD's market leading TriDef® Media Creator 2-D to 3-D conversion solution has been used to deliver the "Fried Dynamite" 3-D special to be aired on Cartoon Network on October 12th and October 31st, 2007.

"Fried Dynamite," Cartoon Network's new programming franchise will air half hour episodes of "Foster's Home for Imaginary Friends" and "Out of Jimmy's Head" that were converted from their original 2-D broadcast format to anaglyph 3-D, allowing them to be enjoyed in 3-D on normal televisions by viewer's wearing red/blue 3-D glasses. DDD also delivered a 3-D version of the television commercial for "Thrillville: Off The Rails" that will air during "Fried Dynamite." "Thrillville: Off The Rails" is a videogame, published by LucasArts, where players create and experience the theme park of their dreams and is available in stores October 16, 2007.

"Foster's Home for Imaginary Friends" is an Emmy® Award-winning animated series while "Out of Jimmy's Head" combines live-action with animation. Both segments were efficiently converted to 3-D using DDD's recently released TriDef® Media Creator that combines real time 3-D depth recovery with the ability to edit the resulting 3-D scene. This allowed DDD to quickly process the scenes as they were delivered by Cartoon Network's animation studios while still providing the flexibility to change the 3-D effect in each scene prior to approval. The productivity made possible by TriDef Media Creator allows an entire 20-minute television episode to be reprocessed to 3-D in just four weeks.

Chris Yewdall, Chief Executive of DDD, said: "The 3-D episode of 'Fried Dynamite' marks another first for DDD as our TriDef 2-D to 3-D conversion solution is used to efficiently deliver 3-D broadcast programming. As the momentum continues to build in 3-D entertainment, we expect that TriDef Media Creator will be increasingly drawn upon to deliver cost effective content for the emerging 3-D television market."

Notes to Editors

About Cartoon Network

Cartoon Network (CartoonNetwork.com), currently seen in more than 91 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service offering the best in original, acquired and classic animated entertainment for kids and families. Overnight from 11 p.m.-6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

More information is available at www.cartoonnetwork3d.com.

About DDD

DDD, also known as Dynamic Digital Depth, is transforming the viewing experience with applications for 3-D displays. Its patented technologies enable 3-D viewing with and without glasses; simple integration of computer graphics applications with 3-D displays; supply of 3-D content through 2-D to 3-D conversion; and 3-D transmission over existing networks. DDD is quoted on AIM, a market operated by the London Stock Exchange (AIM: DDD).

Background

--  A new category of flat screen LCD, plasma and Digital Light Projection
    (DLP) rear projection displays are being developed and marketed by major
    consumer electronics companies that provide stereoscopic 3-D images both
    with and without the need for the viewer to wear glasses.  Stereoscopic 3-D
    images appear to have natural in and off-screen depth.  3-D displays have
    already been included in mobile phones in Japan and Korea, in desktop PC
    displays and notebook computers in North America and Japan and in DLP rear
    projection televisions in North America.
    
--  DDD's solutions provide an important bridge between conventional two-
    dimensional (2-D) software applications and content and the new 3-D
    displays.  Normal 2-D pictures, video and computer graphics images are
    manipulated by DDD's patented software enabling them to be displayed on 3-D
    displays without requiring the content to be created specially for a 3-D
    display.  DDD's solutions also enable automatic conversion of virtually any
    media from 2-D to 3-D without any pre-processing of the 2-D image.
    
--  DDD licenses these software applications, marketed under the TriDef®
    and DDD Mobile™ brand names, to consumer electronics manufacturers for
    inclusion with the 3-D display products supplied to their end users.  DDD
    also licenses its software directly to end users who already own 3-D
    displays and through an international sales channel. DDD's customers
    include Sharp Corporation, Samsung Electronics and Arisawa Manufacturing
    Company.
    
    

Television

--  In September 2007, Samsung America announced that DDD's TriDef 3-D
    Experience software solution had been selected as the basis for 3-D gaming
    and movie entertainment for Samsung's range of glasses-based 3-D ready DLP
    rear projection HDTVs that are available from US retailers.
    
--  In September 2004, DDD entered into a hardware development agreement
    with Arisawa Manufacturing Company for the TriDef Vision+ 3-D set top box.
    DDD's set top box, combined with Arisawa's polarising materials applied to
    a large LCD television, allows for the real-time conversion of virtually
    any media from 2-D to 3-D for viewing on the switchable 2-D/3-D television.
    DDD and Arisawa intend to license this solution to global television
    manufacturers.
    

Mobile Phone

--  In July 2007, Samsung released the SCH-B710 'glasses-free' 3-D mobile
    telephone in South Korea. DDD entered into a development and license
    agreement with Samsung Electronics allowing Samsung to include DDD's 3-D
    mobile telephone software solution in Samsung's SCH-B710 3-D mobile
    telephone. The license agreement yields a royalty to DDD for each handset
    manufactured. Samsung renewed its exclusive rights for DDD's real time 2-D
    to 3-D conversion capabilities for use on 3-D mobile phones in Korea in
    October 2006.
    
--  In July 2005, DDD entered into a two-year, non-exclusive, DDD Mobile
    software licensing agreement and a development agreement with Samsung for a
    second-generation, glasses-free 3-D mobile phone.
    
--  DDD expects to license its DDD Mobile software library to additional
    mobile phone manufacturers who wish to include 3-D LCD displays in a
    variety of wireless devices, including next generation smartphones and
    PDAs.  The licensing arrangements are expected to yield per unit royalties.
    These projects may also include one-time development fees for assisting the
    manufacturer with the integration of DDD's software into the 3-D wireless
    device.
    

Mobile Content

--  In July 2005, DDD entered into a memorandum of understanding with
    Jamster! for the 2-D to 3-D conversion of images and animations from
    Jamster!'s mobile content library using DDD's offline content conversion
    process for subsequent download by 3-D mobile phone owners.
    
--  DDD intends to enter into revenue sharing agreements with mobile phone
    network operators (carriers) and content providers for the conversion and
    delivery of existing libraries of premium wallpaper, animations and movies
    to wireless subscribers who download 3-D content that has been converted
    from 2-D to 3-D by DDD.
    

Desktop PC

--  In September 2003, DDD entered into a three-year, non-exclusive
    software licensing agreement with Sharp which allows them to include five
    of DDD's 3-D software applications with their Actius range of switchable 2-
    D/3-D notebook PCs sold in Japan and North America.
    

Further information on DDD Group plc, its markets and products is available at www.DDD.com and through the online store at www.DDD.com/store/dddstore.html.

Trademarks:

TriDef and DDD Mobile are trademarks of DDD Group plc. All other trademarks are the property of their respective owners.

Contact Information

  • Enquiries:
    DDD Group
    Chris Yewdall
    President & CEO
    +1 310 566-3340
    e-mail: Email Contact

    Cartoon Network
    Courtenay Palaski
    +1 310 788-6903
    Email Contact

    Brewin Dolphin
    Ken Fleming
    Director
    Corporate Finance
    +44 (0) 141 314 8114