SOURCE: Conversion Logic

Conversion Logic

December 08, 2015 08:03 ET

3 Day Blinds Chooses Conversion Logic to Deliver Actionable Marketing Data

Leading Window Treatment Retailer Selects Attribution Vendor to Quantify Impact of Online and Offline Marketing Activities

LOS ANGELES, CA--(Marketwired - Dec 8, 2015) - Conversion Logic, the media industry's most intuitive cross-channel attribution platform, announced today its selection by 3 Day Blinds as the company's media attribution platform. 3 Day Blinds will utilize the Conversion Logic platform to identify which marketing channels work together to provide the greatest results, determine ROI on multi-million dollar media spend, and eliminate waste in their marketing programs.

As the industry's first real-time attribution provider, Conversion Logic brings a new approach to solving the complexities of cross-channel attribution, providing actionable intelligence in real time. Using the Conversion Logic platform, 3 Day Blinds will quantify the impact that offline channels such as TV, radio, and direct mail have on online and call center appointment bookings. In addition, Conversion Logic allows 3 Day Blinds to account for nuances in geography, adjusting value attribution based on target markets to deliver more meaningful results.

"After a detailed competitive assessment, we chose Conversion Logic because of their experience in the market, superior science, and close, collaborative working relationship," said Dan Williams, Chief Revenue Officer at 3 Day Blinds. "With Conversion Logic, we can go beyond last-click attribution to understand impact and lift across and between all of our advertising channels. They give us information that's actionable, not just interesting."

Built with the media practitioner in mind, Conversion Logic is the first to deploy an Ensemble Method of data analysis for media attribution. The Ensemble Method provides superior predictive accuracy through the "wisdom of crowds" approach that combines traits of multiple established algorithms rather than the common method of betting on a single algorithmic model.

Since launch in 2014, Conversion Logic has worked with more than a dozen clients including both brands and media agencies. The company's media-agnostic platform allows advertisers to analyze their entire media mix including display, search, social, mobile, online video, radio and TV to quickly identify where results are coming from. 

"As marketing programs grow in complexity, businesses need to understand more than ever how each channel impacts the others," said Trevor Testwuide, CEO and co-founder of Conversion Logic. "We're looking forward to delivering 3 Day Blinds an attribution platform that empowers them to better understand the tactical nuances for each of their targeted geographies and make strategic media decisions for greater returns."

About Conversion Logic
Conversion Logic is the media industry's most intuitive cross-channel attribution platform. Built from the ground up by a team of attribution veterans, Conversion Logic's SaaS platform is designed for CMOs, brand leads and media practitioners who need to make fast and accurate decisions in managing their multi-channel media campaigns around the world. Conversion Logic's media agnostic technology provides actionable insights in real-time, enabling clients to rapidly adapt to changing environments. As an independent company, Conversion Logic is untethered from any media entity influence. Conversion Logic investors include Rincon Venture Partners, Crosscut Ventures, Lerer Hippeau Ventures, TenOneTen, Founder Collective and Raptor Ventures. Conversion Logic is online at http://www.conversionlogic.com

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