SOURCE: Conductor, Inc.

Conductor, Inc.

October 28, 2015 12:00 ET

3 New Marketing Technologies to Make Content More Competitive, Visible, and Relevant

Conductor Releases Audience Intent Explorer, Competitive IntelliScope, and Conductor CMS Suite

NEW YORK, NY--(Marketwired - Oct 28, 2015) -  Conductor today announced the release of three new marketing technologies as part of Searchlight, the leading web presence management platform: Audience Intent Explorer, Competitive IntelliScope, and the Conductor Content Management System (CMS) Suite for Adobe Experience Manager (AEM). With these new capabilities, marketers are now able to target consumers' search intent, easily discover competitive gaps, and ensure the content they create is optimized for maximum exposure and revenue growth.

"Our new technology is designed to tell marketers what their customers are thinking," said Seth Besmertnik, Conductor CEO. "It helps get them into the buyer's journey earlier and faster than their competitors. On top of that, Conductor simplifies their workflow, freeing them up for strategic thinking. Each one of these new capabilities empowers marketers to create content that customers want right now, on the channels they prefer."

Audience Intent Explorer gives marketers real-time access to topic suggestions relevant to their target audience, enabling them to win customers over with highly relevant, timely content. Audience Intent Explorer focuses brands' content strategies by prioritizing topic suggestions based on audience demand, competition and buyer journey stage, resulting in significantly greater ROI on every new content investment. 

Competitive IntelliScope provides powerful competitive analysis of search performance and insight into a brand's web presence. It distills these insights into a concise format, so that marketers can quickly identify where they are winning, where they need to catch up, and where the greatest opportunities are for immediate ROI.

Conductor CMS Suite for AEM ensures that content optimization happens early in the content creation process, enabling digital marketers to be proactive about SEO at a global enterprise scale. This plugin for AEM flags page issues and provides users with real-time, pre-publish recommendations that can be accessed directly within Adobe Experience Manager 5 or 6. Arming content creators with search recommendations means greater efficiency in the content creation process and a stronger organic presence from the moment of publication.

"Content is becoming more and more imperative for both surviving and growing as a business online," said Lori Milhaven, EVP of Marketing at the International Institute for Learning. "Not only can Searchlight's new technology help us create content around topics that our audience is interested in, we can better manage our existing content to make it more aligned to our buyer's needs along their consumer journey."

These new technologies, along with over 20 additional new customer-requested capabilities, are now fully available in Conductor Searchlight. For more information on Conductor Searchlight, please reach out to a web presence specialist or explore http://www.conductor.com/.

About Conductor

Conductor is the global leader in web presence management, enabling marketers to create great consumer experiences through digital marketing. The Conductor Searchlight platform transforms a brand's web presence in 'unpaid' channels, like organic search, content and social, into a powerful acquisition method that increases both traffic and revenue. The technology gathers data from the web to deliver insight into where a brand's content is getting discovered, how their competition is being found and the playbook needed to win more customers online. Conductor's 500+ customers include global brands like Citibank and FedEx, emerging leaders like Birchbox and Houzz, and leading agencies like iProspect and Acronym.

Conductor is #38 on Inc. Magazine's Fasting Growing Private Companies list and named by both Fortune Magazine and Crain's Best Places to Work in America.

Contact Information

  • Charity Stebbins
    Senior Content Strategist
    Conductor
    Email Contact
    212-542-5148