SOURCE: Boston Pizza

December 04, 2013 09:50 ET

3 out of 4 Canadians Surveyed Admit to Faking It

Boston Pizza Reveals Canadians' True Feelings About Receiving Bad Holiday Gifts

MISSISSAUGA, ON--(Marketwired - December 04, 2013) - Survey results released today show that a large majority (77 per cent) of Canadians have committed 'Festive Fakery' -- the act of pretending to like a bad gift. The survey, commissioned by Boston Pizza, Canada's largest casual dining chain, also found that 80 per cent have witnessed someone pretending to like a bad gift, and some of those who do pretend use some crafty methods to disguise their true feelings. Boston Pizza recently kicked off its Festive Fakery holiday campaign this year to eliminate the need for fake reactions by encouraging gift givers to consider a Boston Pizza gift card, as 75 per cent of Canadians surveyed would prefer to receive a gift card than something they won't like or use.

"This survey shows that every year good people are forced to fake their reactions to bad gifts, and we at Boston Pizza feel it's time to put an end to this festive fakery," said Steve Silverstone, Executive Vice President of Marketing at Boston Pizza. "If you suspect your loved one is a faker, or you're simply not sure what to give, put a Boston Pizza gift card under the tree and experience what true joy looks like."

Boston Pizza's survey, conducted in late November and hosted by Vision Critical, provided some insight in to what motivates Canadians to pretend: 85 per cent of Canadians believe faking is better than hurting the giver's feelings. It also revealed the top methods fakers have used to pretend to like a bad gift:

  • 72 per cent hold their smile for as long as possible to seem like they love the bad gift
  • 57 per cent give a hug to avoid having to comment on the gift
  • 56 per cent start using or wearing the gift right away
  • 50 per cent deflect attention to someone else in the room
  • 48 per cent exclaim phrases like "oh you shouldn't have!" or "this is too much!"

Once a bad gift is received, some 46 per cent will return or exchange it, 45 per cent admit to re-gifting unwanted presents and 19 per cent just throw them in the garbage. 

Boston Pizza is making great gift giving even easier this year by rewarding gift givers with a free individual size pizza when they purchase a gift card valued at $50 or more. Additionally, free holiday greeting cards are available in store, the perfect accompaniment to a BP Gift Card. 

About the Survey

From November 20th to November 21th, 2013, an online survey was conducted among 1372 randomly selected adult Canadians that participate in gift giving or receiving during the holiday season (month of December) who are Angus Reid Forum panelists. The margin of error -- which measures sampling variability -- is +/- 2.7%, 19 times out of 20. The results have been statistically weighted according to the most current education, age, gender and region Census data to ensure a representative sample. Discrepancies in or between totals are due to rounding.

About Boston Pizza

Boston Pizza International Inc. is Canada's No. 1 casual dining brand with more than 350 restaurants in Canada. Annually, Boston Pizza serves more than 40 million guests. The company has been recognized as a Platinum Member of Canada's 50 Best Managed Companies. Boston Pizza International Inc. is located in Richmond, B.C. and has regional offices in Mississauga, Ontario and Laval, Quebec. For more information visit

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