SOURCE: Pulse Beverage Corporation

Pulse Beverage Corporation

April 26, 2012 09:00 ET

30 Year Beverage Industry Veteran Joins Pulse as Regional Sales Manager

DENVER, CO--(Marketwire - Apr 26, 2012) - The Pulse Beverage Corporation (OTCBB: PLSB) ("Pulse"), makers of Cabana™ 100% Natural Lemonade and Pulse® NutriPurpose™ brand beverages, today announced that Tim Brown, a 30 year beverage industry veteran, has joined the Company as Regional Sales Manager for the states of Michigan, Ohio, Indiana, Kentucky, Tennessee and Arkansas. This is a newly created position put in place to help service the growing needs of distributors and customers in these areas. Mr. Brown has an exceptional sales background fostering and managing relationships with high-level representatives of key accounts and distributors.

Tim Brown started his sales career with Hudepohl Schoenling, a Cincinnati brewery and original makers of AriZona Iced Tea and Tradewinds Tea. From 1982 to 2007 Mr. Brown worked his way up to National Sales Manager and VP of Sales. Upon Tradewinds Tea being sold to Sweet Leaf Tea in 2008, Mr. Brown was recruited to build the distribution system for New Leaf Tea's Midwest region where he was responsible for growing case sales from nil to 40% of the entire production for New Leaf Tea. In 2011 Mr. Brown joined Hansen's Natural to lead the sales team for its lemonade division.

Paddy Sheya, National Sales Manager for Pulse, said, "We are pleased to welcome Tim to our Pulse team. His addition has already been instrumental in our securing distributors for the states of Michigan and Ohio. His experience in securing distributors and opening key accounts such as large chain and C-stores, together with two recent key account and district manager hires for the Midwest, are expected to assist us as we rapidly grow our Midwest distribution network and case sales."

About The Pulse Beverage Corporation
The Pulse Beverage Corporation is an emerging growth beverage company that manufactures and distributes Cabana™ 100% Natural Lemonade and is preparing to "red carpet" its flagship beverage product Pulse® NutriPurpose™ originally developed by a major healthcare company. For more information: or email

Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, regulatory incentives, the development of new business opportunities, and projected costs, revenue, profits and results operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

Contact Information