SOURCE: Action Products International, Inc.

February 06, 2007 08:30 ET

30 Years of Action and Still Creating Curiosity

Action Products Celebrates 30th Anniversary With New Booth and Curiosity Kits® Redesign

ORLANDO, FL -- (MARKET WIRE) -- February 6, 2007 -- To kick-off its 30th anniversary, Action Products International Inc. (NASDAQ: APII), a leading toy designer and manufacturer of educational and positive, non-violent branded toys, will present a vibrant new booth at the American International Toy Fair, February 11 - 14 in New York City.

This bright and airy booth will feature an entirely new look for Action's most popular brand, Curiosity Kits®, including a new logo and revised packaging, as well as clear and separate spaces for each of Action Products' other seven brands: I DIG™ Excavation Adventures, Jay Jay the Jet Plane Wooden Adventure System™, Play & Store™, Space Voyagers®, Kidz Workshop, Climb@Tron™, and Woodkits™.

"Action Products' goal was to provide a clean, crisp and defined booth that clearly represented all of our brands and highlighted our diverse line of positive, educational, non-violent toys," said Jerome Sage, vice president of sales for Action Products International Inc. "With our contemporary, cutting-edge booth and a make-over of Curiosity Kits® logo and packaging, we are proudly celebrating our 30-year anniversary and are enthusiastic about our next 30 years."

After redefining the positioning of Curiosity Kits® through research with retailers and the marketplace, Action Products designed the new logo and packaging to match the objective of each kit -- to create endless possibilities for children to explore their creativity, imagination and curiosity while having fun. Utilizing eye-catching bright colors such as purple and orange, the packaging and logo include bright simple shapes representing the thoughts, questions, and twists and turns of a child's creative mind.

At Toy Fair, Action Products will display old favorites and the following new products:

--  Curiosity Kits Paw Print Frame™, a durable wood frame that is easy
    to assemble and decorate with five colors of paints and bake-able clay to
    imprint a pet's paws;
--  Curiosity Kits Secret Compartment Jewelry Box™, a wooden jewelry
    box with two hidden compartments that children can decorate with paint,
    sparkling jewels and stickers;
--  Curiosity Kits Savvy Sash & Jeweled Jeans™, a kit that provides a
    variety of fabric paints, stencils and self-adhesive jewels to decorate a
    pair of jeans and a matching sash.
--  Curiosity Kits Hip Hip Chain™, an adjustable silver hip chain that
    children can personalize with a variety of bugle, faceted, round and letter
    beads, and an assortment charms;
--  Curiosity Kits My Personal Pendant™, a unique silver chain necklace
    that children decorate with more than a dozen charms or make their own
    charms with the included Shrinkerz Sheets;
--  Curiosity Kits Natural Native Stone Necklace™, a simple-to-assemble
    necklace featuring double strands, a genuine peacock feather, four accent
    feathers and turquoise, purple and bronze iris beads;
--  Curiosity Kits Farm Animals Plaster Machine™, a machine that with a
    simple turn of the handle allows children to create an assortment of
    plaster model animals and a barn and then decorate the models with the
    included brightly colored paints;
--  Curiosity Kits Race Car Plaster Machine™, a simple machine that
    easily turns powder-like plaster into the shape of a variety of car and
    body styles, which children can decorate with the included paints.
--  Curiosity Kits Cosmic Pinball Machine™, a traditional pinball game
    with a screen-printed background that children can personalize with
    stickers, a miniature astronaut and paint -- including special glow-in-the-
    dark paint.
--  I DIG Davey Jones Locker™, an activity that allows children to
    unearth a hidden bottle containing an aged treasure map from a proprietary
    sand matrix called Dinostone® rock and then use an exclusive decoder coin
    to spell out the answer to the location of the buried treasure;
--  I DIG Prehistoric Shark™, a kit that allows aspiring
    paleontologists to unearth two replica prehistoric shark's teeth and one of
    five collectible prehistoric sharks from the Dinostone® rock.
--  I DIG Predator Claw™, a cleverly molded Dinostone® rock in the
    distinctive shape of a dinosaur footprint that dinosaur hunters can unearth
    and collect one of three different fearsome replica dinosaur claws,
    Spinosaurus, Velociraptor and T-Rex.
--  Lina™ from Jay Jay The Jet Plane Wooden Adventure System™, the
    bilingual newcomer to the latest addition of the Jay Jay The Jet Plane
    Wooden Adventure System™, which is based on the animated series of the
    same name; and,
--  Play and Store Pirate Bitty Bucket™, a pirate play set complete
    with five fully painted, realistic pirates, a brave lady, cannon, barrel,
    treasure chest, a play mat, and a clear plastic bucket with a snap-on lid
    and handle making it perfect for travel.

About Action Products International Inc.

Action Products International Inc. (APII), based in Orlando, Fla., is a consumer products manufacturer, emphasizing branded educational and positive leisure products. Action Products consumer brands span activities, arts, crafts, juvenile products and toy categories. Its products are marketed and sold to retailers and consumers.

Visit the Company's Web sites at and

Forward-Looking Statements Any statements that are not historical facts contained in this release are forward-looking statements. It is possible that the assumptions made by management for purposes of such statements may not materialize. Actual results may differ materially from those projected or implied in any forward-looking statements. Such statements may involve risks and uncertainties, including but not limited to those relating to product demand, pricing, market acceptance, the effect of economic conditions, intellectual property rights, the outcome of competitive products, risks in product development, the results of financing efforts, the ability to complete transactions, and other factors discussed from time to time in the Company's Securities and Exchange Commission filings. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made.

Contact Information

  • Contact:
    Wendy Jo Moyer
    Action Products International, Inc.
    (407) 660-7221
    Email Contact