February 09, 2012 08:23 ET

300 Academic Institutions Partner With SDL to Prepare Students for a Career in Localization

SDL University Program Gives Students Exposure to Managing Global Content to Enhance Customer Engagements

MAIDENHEAD, UNITED KINGDOM--(Marketwire - Feb. 9, 2012) - SDL (LSE:SDL), the leading provider of Global Information Management solutions, is pleased to announce that participation in its global university program has surpassed 300 academic institutions. This is the largest and most established program of its kind in the localization industry enabling graduates to more easily secure job placements in a challenging economic climate.

In 2003, a total of five exabytes of data existed. Today, users are creating the same amount of data every two days. With this huge growth in content and the increased ease of access to information, there are new demands for multilingual content across more communication channels and multiple devices. To prepare graduates for careers that help companies engage with their global customers, through effective global content management which allows for timely publication across all languages, SDL has partnered with Universities. This will help to ensure students get the desired training needed to be successful in today's dynamic business environment which requires technology to be enterprise ready and relevant content delivery in the language, the media and at the moment the consumers chooses.

As part of the partnership, students:

  • Receive training and gain expertise in SDL Trados® Studio, a market-leading desktop translation tool which has been designed to enhance translation speed and maximize efficiency throughout the translation supply chain
  • Achieve technology certifications recognized by enterprise organizations
  • Hear real-life experiences and learn about trends and best practices from guest lecturers

Following the success of the University Program, SDL is expanding its academic collaboration with new technology-driven initiatives and is also planning a series of new University courses and workshops for post-editing machine translation output, beginning in 2012. The workshops will expose students to the various skills (creativity, discipline, domain knowledge and tool proficiency) required to combine machine translation and human talent in the localization market. SDL intends this collaboration to help students recognize key elements of the ever-changing technology landscape and embrace the opportunities offered for improving their skills and fulfilling their potential.

"Exposure to real-world solutions from market-leading companies is invaluable to students," said Christophe Declercq, Module lecturer in translation with localization at Imperial College London. "SDL has been instrumental in preparing our students for careers in global communication and we look forward to expanding the relationship to provide new tools and information in our curriculum."

SDL is pleased to be investing in the future by providing students with key training, technology exposure and industry-relevant information to be successful in global business," said John Hunter, Chief Executive Officer, SDL. "We look forward to further developing this program and continuing to expand opportunities to prepare students for work in an evolving, global environment."

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About SDL

SDL enables global businesses to engage with their customers in the language, the media and at the moment they choose. We help businesses manage their brands, drive global revenues, accelerate speed to market and enrich their customers' experience. SDL's enterprise-ready innovative technology and service solutions span the entire customer journey and include social listening and marketing analytics, campaign management, language management and services, video and written content creation, web content management, dynamic technical documentation publication and eCommerce. SDL solutions drive global reach across multiple languages, cultures, channels and media. SDL has over 1,500 enterprise customers, 400 partners and a global infrastructure of 70 offices in 38 countries. For more information, visit

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