SOURCE: Virool, Inc.

Virool, Inc.

September 30, 2014 08:00 ET

30,000 Global Paying Customers Are Using Virool to Promote Their Video Advertisements

Video Distribution Platform Celebrates Growth by Sending One Lucky Brand Marketer to Outer Space With Virgin Galactic

SAN FRANCISCO, CA--(Marketwired - September 30, 2014) - Advertising Week NYC -- Virool, the fastest growing video distribution platform for marketers, today announced that it has promoted videos for more than 30,000 global paying customers. In just two years, Virool's programmatic platform has run more than 60,000 video campaigns for a diverse client mix of individuals, small businesses and global agencies. To celebrate this milestone, Virool is inviting brand marketers and advertisers to enter the Race to Space challenge and submit their out-of-this-world video advertisements for a chance to win a trip to outer space on Virgin Galactic.

"For the first time in history, internet ad revenues have surpassed those of broadcast TV. Virool is a product of that change and our growth is fueled by increasing demands for online video distribution that is platform agnostic," said Alex Debelov, CEO of Virool. "Whether they are an individual, small business or global agency, all of our customers are using Virool's platform for the same reasons; precise targeting, simple execution and performance."

1.5 million hours of video are consumed through the Virool platform
In 2013, video advertisements exploded onto the web, earning $2.8 billion in revenue. Today, online video is the fastest-growing and most promising advertising format, with video ad revenue expected to reach $5 billion in 2016. Virool is a product of that industry shift and the company has been on a similar growth path since inception. Over the past two years, Virool has distributed video campaigns for 30,000 global customers across 100,000 publisher properties.

With its new headquarters on the top floor of 88 Kearny Street in San Francisco, Virool has expanded headcount five times in the past six months. In June 2014, the company opened an office in downtown New York City to grow its publisher development and sales team including the appointment of Brian Danzis as Chief Revenue Officer, who joined Virool from Videology. Virool's growth includes:

  • 30,000 global paying customers have turned to Virool for their video promotion.
  • 60,000 video advertising campaigns have run on the Virool programmatic platform.
  • 100,000 online and mobile publisher properties have run video content from Virool.
  • 1.5 million hours have been consumed by viewers through the Virool platform, approximately 22.5 thousand hours of video per day.
  • 712 videos have been promoted for Fortune 500 companies on the Virool platform.

Virool is giving away a trip to space!
Virool appreciates marketers who push beyond the limits. From now until May 4, 2015, Virool is inviting media agencies and brand marketers to submit their out-of-the-world videos for a chance to win a trip to outer space with Virgin Galactic. There is no limit on the number of entries that can be submitted to the contest. Qualified entries will be measured against a video engagement score and finalists will be reviewed by a panel of judges. The winner will be announced at the Cannes Lions Creativity Festival in 2015.

To celebrate the Race to Space contest, Virool is hosting a private event during Advertising Week NYC at Toshi's Penthouse on the roof of the Flatiron Hotel. Alex Debelov said, "At Virool, we're all about pushing the limits and we are taking that mission literally with the Race to Space challenge. Virgin Galactic is creating history and so are we by sending the top creative mind to outer space."

For more information or to enter for a chance to win, visit the Virool Race to Space at https://www.virool.com/space-landing.

About Virool Inc.
Virool is an enterprise video platform for individuals, small businesses, and big global brands and their agencies. With more than 30,000 global paying customers, Virool promotes long-form digital content both programmatically and through direct native placements. More than 100,000 online and mobile publisher properties have run video content from Virool to promote over 60,000 video advertising campaigns worldwide. With custom players that enable one-click social sharing, advanced targeting, and a 100% transparent analytics platform, Virool has been trusted by top brands such as Coca-Cola, Sony, Anheuser-Busch, Turkish Airlines, Intel, and Levi's. Founded in 2012, Virool has raised $6.62M in seed funding from a collection of top VC firms and angel investors. It is the biggest seed investment that any Y-Combinator graduate has ever received.

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