The Lifesaving Society

The Lifesaving Society

April 21, 2010 10:30 ET

300,000 Quebecers Still Do Not Have Their Pleasure Craft Operator Card

The Lifesaving Society and Canadian Tire join together to offer the exam in store


MONTREAL, QUEBEC--(Marketwire - April 21, 2010) - When launching their boats this spring, all operators of pleasure craft fitted with a motor (fuel or electric) must have a Pleasure Craft Operator Card recognized by Transport Canada. The Lifesaving Society and participating Canadian Tire stores in the province of Québec have joined together to help boaters, including small-size craft operators such as hunters and fisherman, prepare for summer. Every Saturday beginning April 24th until May 15th at participating Canadian Tire stores, boat operators interested in boating safety and needing a valid Operator Card can take the exam without an appointment, between 9:00 am and noon, for only $40. With 300,000 boaters in Quebec still without a Pleasure Craft Operator Card, this first-ever partnership offers a convenient in-store location for them to take the exam.

"As Canada's leading sporting goods retailer, Canadian Tire is pleased to team up with the Lifesaving Society to help make boating – one of springtime's favourite leisure activities - more safe and enjoyable for Quebecers," said Liz Hamilton, associate vice president, Canadian Tire. 

Federal legislation requires all persons operating a pleasure boat in Canada to obtain a Pleasure Craft Operating Card in an attempt to promote water safety while reducing the number of boating-related accidents and fatalities. The program encourages boaters to evaluate their capabilities and limits, to prepare themselves appropriately before heading out on the water, and to be responsible while boating. Boaters found by law enforcement to be operating a pleasure craft without a valid Operator Card face a $250 fine plus a $64 administrative fee.

« Drownings of navigators show that pleasure boating is not as simple as we may think and many accidents could have been avoided if the safety measures would have been best followed, explained Raynald Hawkins, Executive Director of Lifesaving Society. When pleasure craft operators obtain their card, and even better, also choose to complete a course, they increase their chances for safe and enjoyable boating. »

As a sign of appreciation to Canadian Tire stores for their contribution, the Lifesaving Society will offer summer training on aquatic and nautical safety to the Perce-Neige camp counsellors from the Fondation Bon départ de Canadian Tire du Québec. Furthermore, the 472 children attending the camp will receive a special visit from its Brigade Splash and one child will win the opportunity to register and complete a complementary full lifeguard training.

The Lifesaving Society has issued Pleasure Craft Operator competency cards since 1999, and since 2004, has offered the Pleasure Boating program originally created by the Institut maritime du Québec, the world leader in maritime training. This program is well recognized in Canada by insurance brokers and governmental organizations, such as Transport Canada.

Information about the participating Canadian Tire stores and how to be prepared to pass the exam for the Pleasure Craft Operator Card is available at or by calling the Lifesaving Society at 514 252-3100 / 1 800 265-3093.

About the Lifesaving Society

The Lifesaving Society is a humanitarian registered charity organization with deep historical roots since 1909 whose mission is the preservation of human life by preventing drowning and water-related traumas. The Society is mostly known for its National Lifeguard Service program and National Drowning Prevention Week. In order to reduce aquatic and nautical incidents, eight complementary and large public education programs have been created: Lifesaving, Prevention, Pleasure Boating, First Aid, Consultant-Expert, Philanthropy, Lifesaving Sport and National Drowning Prevention Week. Since 2004, the Lifesaving Society has trained more than 3 500 persons who attended some twenty courses or workshops on pleasure boating. More than 30 thousand Pleasure Craft Operator Cards were released since 1999.

About Canadian Tire

Canadian Tire Corporation, Limited (TSX: CTC.a, CTC), Canadian Tire is one of Canada's most shopped general retailers with 479 stores across the country. Our core retail and automotive operation is strengthened by PartSource, an automotive parts speciality chain; Canadian Tire Petroleum, one of the country's largest independent retailers of gasoline; Mark's "Clothes That Work" is a leading retailer of men's, women's and work apparel; and, Canadian Tire Financial Services, which has issued over five million Canadian Tire MasterCard credit cards. More than 58,000 Canadians work across Canadian Tire's organization from coast-to-coast in the enterprise's retail, financial services and petroleum businesses.

Contact Information

  • To schedule an interview or for more information:
    Allard Hervieu Communication
    Nadia Said
    514-499-3030, ext. 773
    Canadian Tire
    Daniel Despins