Leger Marketing

Leger Marketing

July 11, 2005 04:30 ET

32% of Ontarians Prefer Dinner with McGuinty whereas 27% Prefer Tory

Leger's Patio Poll: Gauging Personality Appeal among Ontario's Party Leaders Attention: Assignment Editor, News Editor, Government/Political Affairs Editor TORONTO, ONTARIO--(CCNMatthews - July 11, 2005) - In last autumn's U.S. Presidential Election, numerous analysts and pundits discussed the importance of the electorate's perception of the candidates' personalities - and their connection and comfort with the candidates as people rather than as leaders - in determining the victor in the close contest. The colloquial question that was often asked in order to gauge this personal connection was: "Who would you rather have a beer with?", with the more sober, less oft-referenced line-of-inquiry invoking coffee rather than brew.

Given our current heat wave of overpopulated patios and overflowing cottages, there was no better time for Leger Marketing to introduce a similar, more inclusive benchmark version of this fun, intriguing question about Ontario's political leaders and the resonance of their personas: "Please tell me which one of the following three main provincial party leaders you - on a personal level - would most prefer to sit down with, and have a conversation over drinks and dinner."

Overall, one-third (32%) of Ontarians would prefer to sit down with Premier Dalton McGuinty for conversation over drinks and dinner. Comparatively, 27% would prefer to spend this personal time with PC Leader John Tory - recently elected to his party's leadership in September 2004. Howard Hampton trails, with 15% preferring his company.

Noticeably, 16% of Ontarians do not want to spend personal time with any of the three leaders. Additionally, one-in-ten are either unaware of all three leaders (4%) or unsure of their choice (6%).
/For further information: Full, detailed release - with results by region and gender - available on our website: www.legermarketing.com/ IN: POLITICS, SOCIAL

Contact Information

  • Craig Worden, Associate Vice President, Public Affairs, Leger Marketing Toronto
    Primary Phone: 416-815-0330 ext. 105
    E-mail: cworden@legermarketing.com