SOURCE: 33Across

33Across

September 27, 2011 14:30 ET

33Across Acknowledged as a Leader in Delivering Quality Sales and Client Service

Industry Researcher, Jack Myers, Recognizes 33Across Among Top Ten Percent of Companies Surveyed

NEW YORK, NY--(Marketwire - Sep 27, 2011) -

News

33Across Sales Team Leads Online Industry by Promoting Value and Relevant Content

Analysis

  • While many other companies are in the business of simply gathering data, 33Across actively filters data on more than 200 million online consumers to provide each of its 350+ advertiser clients with a proprietary Brand Graph™. This Brand Graph predicts the largest groups of consumers that are most likely to become brand loyalists and purchasers.
  • The Brand Graph, in some cases, has expanded addressable customer bases to nearly 60 times the size of the original group. The value to 33Across clients is that for every dollar spent, 33Across is able to translate that investment into double digit yields and beyond, driving significant, measurable ROI for its Fortune 500 customers.
  • In addition to driving sales, The Brand Graph has provided clients with valuable market insights. "We're building Brand Graphs to identify and reach our targets. By analyzing the Brand graph data, we can identify prospects and understand their social habits. Then, using these insights, we help inform our targeting and messaging strategies focused on audience growth and program expansion," said Nicole Estebenell, VP/Group Director, Media at Publicis' digital agency Digitas to AdExchanger.

Commentary

  • "To come in 8th, and see Yahoo! in 27th place, was incredibly gratifying," said Eric Wheeler, CEO of 33Across.
  • "33Across emerged as one of the new leaders in the online advertising business. The annual Myers study has proven over the years to be an early indicator of competitive leadership and to recognize companies to watch. 33Across is clearly one of those leaders," said Jack Myers, Media Economist & Chairman, Jack Myers Media Business Report
  • "Our team is passionate about illuminating the possibilities and helping grow our customer's most profitable customers," said Sky Holden, VP of sales, at 33Across.

Background and Methodology
The Myers Surveys of Advertising Executives on Media Sales Organizations have been conducted since 1984 and are the industry standard for measuring sales organization performance based on the perceptions of advertiser and agency executives. The report includes rankings and ratings based on the perceptions of client executives and agency management, including respondents groups based on seniority, region and industry category. Additional respondent details are available.

About Jack Myers
Jack Myers is a media economist and chairman of Media Advisory Group, which advises and invests in early stage companies that advance and support the media and advertising business. Jack writes the weekly (subscriber-only) Jack Myers Media Business Report and publishes Jack Myers Wall St. Media Business Report, JackMyersThinkTank.com and MediaBizBloggers.com blog platform for industry thought leaders. He is the author of three books on advertising, is the recipient of the George Foster Peabody Award for journalism, won the Crystal Heart Award from the Heartland Film Festival, and has been nominated for both an Academy and Emmy Award. Jack's three-decade career includes consulting work with more than 250 leading corporations and senior management positions at CBS Television and ABC Radio. Visit www.JackMyers.com

About 33Across Inc.
33Across, the leading social targeting platform, uses proprietary technology to build a unique Brand Graph for each of its 350+ customers, including VISA, British Airways and Brooks Brothers. Each Brand Graph plots the anonymous social engagement, influence and interests of a brand's customers against 33Across' enormous 200+ million U.S.-user social graph. 33Across enables advertisers to understand and reach these new audiences revealed within their Brand Graph for both brand and direct response initiatives. The company has offices in New York, San Francisco, Sunnyvale, Los Angeles, Chicago, Boston, Detroit and Atlanta. Learn more at 33across.com.