SOURCE: 33Across

33Across

July 31, 2012 09:00 ET

33Across Launches First Ever "Social Personas"

Big Data Behemoth Gives Advertising Staple a 21st Century Upgrade

NEW YORK, NY--(Marketwire - Jul 31, 2012) - 33Across, operators of the world's largest social and interest graph, reaching over a billion users globally, today announced the availability of over 50 Social Personas. The new audience targeting offering allows Fortune 1000 advertisers and their agencies to reach audiences grouped into real-time, social "persona" categories. These upgraded personas include real-time social activity, interests, sharing behavior along with standard demographic and psychographic filters. 33Across will also provide advertisers with a full suite of actionable insights on Social Personas, including social and media consumption behaviors, interests, and demographics.

Social Personas: Delivering The Next Level of Insights
Traditional personas -- fictional, multi-dimensional characters that represent a target audience -- have historically been based on static data and are outdated the moment that they are created. Conversely, the 33Across Social Personas leverage real-time audience data, enabling marketers to capture the ever-changing nature of these demographic groups.

When personas are analyzed in conjunction with the 33Across anonymous 1.25 billion person social and interest graph, Social Personas provide brands with a more immediate, accurate way to identify millions of likely brand loyal consumers, and a guide to overall advertising strategy and spend. For example, by matching social behavior data with the "soccer mom" or "business traveler" persona, brands immediately have a clearer, more comprehensive view of who their most viable customer prospects are and how to effectively reach them.

"We operate a social and interest graph of over 1.25 billion users," said Matt Arkin, President of 33Across. "Every day we see how social media has fundamentally changed consumer influence and word-of-mouth communication, and just as often, we hear from our clients that they desperately need 'personas 2.0.' Many feel it's irresponsible to target audience segments without factoring the distinct cultural shift we call social into the equation." 

Social Persona Benefits Include:

  • Targeted Reach: Social Personas include predetermined audiences deemed "ideal" based on a combination of social, demographic, and psychographic qualities they share
  • Massive Scale: Attributed to 33Across's enormous social graph, Social Personas are scalable -- a coveted feature of persona marketing
  • Real-time Insights: Social Personas come equipped with highly actionable insights into what consumers are blogging, reading, searching, sharing, and watching across the web in real-time
  • No-waste Media Placement: Media is strategically delivered to prequalified, likely customers within the Social Persona segment on trusted web properties

About 33Across Inc.
Over 600,000 publishers and more than 375 Fortune 1000 marketers use 33Across's Brand Graph™ technology, tools, and real-time predictive systems to connect their content and products into the social graph. Clients rely on their Brand Graph to leverage how individuals and the networks around them react to what is read, purchased, shared, and recommended in real-time. Reaching over a billion users, 33Across processes tens of thousands anonymous social engagement, influence, and interest actions that surround marketer and publisher brands each second. The company has offices in 11 cities including New York, San Francisco, Sunnyvale, Salt Lake City, Chicago, Detroit, and Boston. Learn more at 33across.com.