PureKit Ltd

January 10, 2011 08:05 ET

360 Degree Imaging Improves Shopping Experience at Purekit.com

LONDON, ENGLAND--(Marketwire - Jan. 10, 2011) - The customer shopping experience is enhanced at Purekit.com with 360 degree product imaging implemented throughout the range.

Purekit.com is the UK's favourite online store for performance footwear and clothing, providing the full complement of apparel for enjoying the great outdoors in comfort. The range of products has been compiled by dedicated outdoor enthusiasts to bring together all of the best loved outdoor brands into one convenient location, for a comprehensive shopping experience with a much broader range than is typically available in high street stores. As with many of the brands they stock, the company was formed to fill a void in the market, with a lack of performance outdoor clothing readily available to purchase in the UK.

From the outset, the creators have strived to improve the online shopping experience for customers. A wide choice of styles and colours and high levels of stock in all of the popular sizes have made shopping a quick and easy process for its customers. The store features an extensive range of models from all of the nation's best loved outdoor performance brands. By holding stock, and providing a breadth not found elsewhere on the internet, Purekit.com gives its customers the opportunity to purchase the highest quality footwear and clothing for the great outdoors, whilst allowing comparison between brands such as Berghaus and IceBreaker to get the best deal.

The site is the product of over 10 years of expertise in internet retailing, which has taught the owners a thing or two about what the customer requires from an online store. The website gives a good balance of information and descriptions, with high quality images and a full list of specifications; however the recent introduction of 360 degree product imaging places the site head and shoulders above the competition. "We believe we are the first online clothing and footwear retailer to use 360 imaging for the entire range" claims PureKit co-founder and Managing Director Richard Gundle. Whilst the technology has been used in other industries, before Purekit.com added the feature to their website no-one had applied the imaging to the sale of clothing and footwear. Whilst mannequins have been used to help sell clothing in high street stores, the same principle has never before been used by online retailers. For clothing especially, the rotating 3D image system is ideal, allowing visitors to get an accurate picture of the products before committing to a purchase, further improving the customer experience and reducing the volume of returns.

With extensive stock of the top performance brands, and the option of 360 degree viewing of all products, Purekit.com has cemented its position as the nation's favourite online supplier of apparel for the great outdoors. The commitment to improving the website is summed up by Gundle; "We are striving to make online shopping for performance footwear and clothing a much easier process". The latest improvements to product viewing, strong customer service, fast & free UK delivery, and rapid order processing add up to an impressive package. It's no surprise that the site is winning over so many new fans.

To view the Purekit.com collection of clothing, footwear and outdoor accessories in 360 degree imaging visit Purekit.com

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