SOURCE: Scholastic Inc.

Scholastic Inc.

March 30, 2010 13:25 ET

"The 39 Clues™" Bestselling Multi-Media Series Awards New Round of Cash Prizes From Scholastic

66 Kids Worldwide Win a Combined $8,150 -- Out of $125,000 Awarded Over Two-Year, 10-Book Hunt

NEW YORK, NY--(Marketwire - March 30, 2010) -  "The 39 Clues™" is giving 66 lucky children a reason to celebrate, as Scholastic (NASDAQ: SCHL), the global children's publishing, education, and media company, announces the sixth round of cash prizes in The New York Times bestselling multi-media book series, totaling $8,150. To date, nearly one million children from around the globe have registered at www.the39clues.com to digitize cards, play games and earn points, and over the course of the two-year 10-book series, $125,000 in prizes will have been awarded. Kids ages 6-14 (as of December 31, 2008) can enter to join the hunt at anytime for the chance to win prizes at www.the39clues.com. (Prizes vary according to each country's rules.)*

Each of the adrenaline-charged books in the 10-book series offers kids an immersive reading and online experience that involves joining one of four branches of the Cahill family (Lucian, Ekaterina, Janus, or Tomas) -- the most powerful family in the world. Once part of the family, they can begin their hunt for "The 39 Clues," and have chances to win exciting prizes with each book release through the Book Sweepstakes, Online Mission Sweepstakes and Episode Contests. (See below for descriptions.)** The participant who finds all 39 Clues by the end of the series and discovers the Cahill secret has the chance to win the grand prize of $10,000 (US).

The sixth round of 66 winners has been selected from the United States, Canada, United Kingdom, Ireland, New Zealand, Malaysia, Singapore and India, and winners will receive cash prizes totaling $8,150. In addition, Australia has selected 39 more winners and will be awarding alternative prizing including an XBOX 360 and special The 39 Clues prizes. For the full list of winners and prizes, visit www.the39clues.com/winners/episode6.

"The 39 Clues" top prize winners include:

Book #6 Episode Contest Winners:
1st prize winner of the Book #6 Episode Contest $1,000
Fonzie F., 14, Dawson, WV, USA -- Lucian

2nd prize winner of the Book #6 Episode Contest $750
Christopher A., 14, Virginia Beach, VA, USA -- Ekaterina

3rd prize winner of the Book #6 Episode Contest $500
Alex O., 8, Peoria, IL, USA -- Ekaterina

In addition, winners were selected in Malaysia, Singapore and India:

1st prize winner of the Book #6 Episode Contest $300
Kelly C., 13, Malaysia -- Lucian

2nd prize winner of the Book #6 Episode Contest $250
Jason C., 11, Malaysia -- Tomas

3rd prize winner of the Book #6 Episode Contest $100
Parth A., 13, India -- Ekaterina

Book #6 Sweepstakes Winners:
1st prize winner of the Book #6 Sweepstakes $500
Ruichao T., 12, Parkville, MD, USA -- Ekaterina

2nd prize winners of the Book #6 Sweepstakes $250 each
Rawand A., 12, Mississuaga, ON, Canada -- Lucian
Liam Michael M., 13, Flaxmere, Hastings, New Zealand -- Janus
Daniel S., 11, Olympia, WA, USA -- Janus
Harry C., 9, Bethesda, MD, USA -- Ekaterina

3rd prize winners of the Book #6 Sweepstakes $100 each
Adam S., 11, Windsor, ON, Canada -- Ekaterina
Jordan B., 10, Waterloo, ON, Canada -- Ekaterina
Michael L., 7, New Iberia, LA, USA -- Tomas 
Ethan Jack S., 9, Hallettsville, TX, USA -- Tomas
Nick L., 12, Atlanta, GA, USA -- Ekaterina
Garrett M., 12, Gilbert, AZ, USA -- Tomas
Brett O., 13, Chippewa Falls, WI, USA -- Lucian
Katharine F., 12, Westport, CT, USA -- Janus
Jackson M., 14, Notasulga, AL, USA -- Lucian

20 additional runners-up won prizes of $50

Book #6 Online Mission Sweepstakes Winners:
1st prize winner of the #6 Online Mission Sweepstakes $250
Charley R., 9, Ghent, NY, USA -- Tomas

2nd prize winners of the #6 Online Mission Sweepstakes $100
Tomas A., 10, Napa, CA, USA -- Tomas
Asa M., 9, Portland, OR, USA -- Ekaterina
Jade H., 8, Kansas City, KS, USA -- Lucian
Caleb G., 9, Eaton, IN, USA -- Tomas

20 additional runners-up won prizes of $50

"Readers around the world continue to be engaged in 'The 39 Clues' with nearly one million children joining the online hunt for clues," said Stacy Lellos, Director of Brand Development, Scholastic Trade. "We are absolutely thrilled by the on-going enthusiasm for this interactive reading experience."

"I found out about the series from browsing in a bookstore, and my favorite part of 'The 39 Clues' is the enthralling story," said Fonzie, 14, the first prize winner of the Book #6 Episode Contest. "I plan to save the $1000 for my college fund."

"My favorite part of 'The 39 Clues' is opening the new card packs to see if I got any rare cards," said Christopher, 14, who won $750 as the second prize winner of the Book #6 Episode Contest. "Winning feels exciting. I will buy a few more card packs but most of money will be put into my savings."

The next series of sweepstakes and contest for Book #7: "The Viper's Nest" by Peter Lerangis began on February 2, 2010 12:00 AM EST and ends on April 5 at 11:59 PM EDT. But kids can enter at anytime before December 31, 2010 to be part of the hunt and be eligible for the Grand Prize of $10,000 (US). On April 6, 2010, Scholastic will be releasing Book #8: "The Emperor's Code" by Gordon Korman.

"The 39 Clues" launched on September 9, 2008, with Book 1: "The Maze of Bones" by Rick Riordan, which debuted at #1 on the New York Times bestseller list. On December 2, 2008, Book 2: "One False Note" by Gordon Korman was released and also debuted at #1 on the New York Times bestseller list. Since then, the series, including Book 3: "The Sword Thief" by Peter Lerangis (March 3, 2009), Book 4: "Beyond the Grave" by Jude Watson (June 2, 2009), Book 5: "The Black Circle" by Patrick Carman (August 11, 2009), Book 6: "In Too Deep" by Jude Watson (November 3, 2009), and Book 7: "The Viper's Nest" by Peter Lerangis, have appeared on the New York Times, USA Today, Publishers Weekly, and Wall Street Journal bestseller lists. Movie rights for "The 39 Clues" have been acquired by DreamWorks Studios with Steven Spielberg eyeing to direct. The script is being penned by Jeff Nathanson whose credits include "Catch Me If You Can" and "Rush Hour 2."

* NO PURCHASE NECESSARY. Void where prohibited. For more information on the prizes and prize winners, as well as complete details on how to enter and official rules for sweepstakes and contests, visit www.the39clues.com/info/prizes or visit the media room at http://mediaroom.scholastic.com/The39Clues.

** Contest/Sweepstakes Descriptions:
Episode Contest (US/CA only): participants play games in the "Arena 39" mini-game section of the39clues.com
Book Sweepstakes: participants digitize any of the cards that come with the book and are automatically entered into the book sweepstakes
Online Mission Sweepstakes: participants initiate activity in an online mission game to be automatically entered into the online mission sweepstakes

Visit Scholastic at our online media room (mediaroom.scholastic.com), corporate blog (www.oomscholastic.com), or Twitter (www.twitter.com/scholastic).