SOURCE: Scholastic Inc.

Scholastic Inc.

June 09, 2010 10:00 ET

"The 39 Clues" Best Selling Multi-Media Series Awards Seventh Round of Cash Prizes From Scholastic

33 Kids Worldwide Win a Combined $18,060 -- Out of $125,000 Awarded Over Two-Year, 10-Book Hunt; More Than 1 Million Children Have Registered Online for The 39 Clues Hunt

NEW YORK, NY--(Marketwire - June 9, 2010) -  The 39 Clues™ is giving 33 lucky children a reason to celebrate, as Scholastic (NASDAQ: SCHL), the global children's publishing, education, and media company, announces the seventh round of cash prizes in The New York Times bestselling multi-media book series, totaling $18,060. To date, more than one million children from around the globe have registered at www.the39clues.com to digitize cards, play games and earn points, and over the course of the two-year 10-book series, $125,000 in prizes will have been awarded. Kids ages 6-14 (as of December 31, 2008) can enter to join the hunt at any time for the chance to win prizes at www.the39clues.com. (Prizes vary according to each country's rules.)*

Each of the adrenaline-charged books in the 10-book series offers kids an immersive reading and online experience that involves joining one of four branches of the Cahill family (Lucian, Ekaterina, Janus, or Tomas) -- the most powerful family in the world. Once part of the family, they can begin their hunt for The 39 Clues, and have chances to win exciting prizes with each book release through the Book Sweepstakes, Online Mission Sweepstakes and Episode Contests **(see below for descriptions). The 39 participants who find all 39 Clues by the end of the series earn the most points and discover the Cahill secret have the chance to win the grand prize of $10,000 (US).

The seventh round of 33 winners has been selected from the United States, Canada, United Kingdom, Ireland, New Zealand, Malaysia, Singapore and India, and winners will receive cash prizes totaling $18,060. In addition, Australia has selected 39 more winners and will be awarding alternative prizing including an XBOX 360 and special The 39 Clues prizes. For the full list of winners and prizes, visit www.the39clues.com/winners/episode7.

The 39 Clues top prize winners include:

Book #7 Episode Contest Winners:  
1st prize winner of the Book #7 Episode Contest $1,500
Alex O., 8, Peoria, IL, USA - Ekaterina

2nd prize winner of the Book #7 Episode Contest $850
Jonathan S., 12, Mobile, AL, USA - Ekaterina

3rd prize winner of the Book #7 Episode Contest $575
Robbie M., 13, Parkton, MD, USA - Tomas

Winners from Malaysia, Singapore and India:
1st prize winner - $300
Damian C, Age 13, Malaysia - Tomas

2nd prize winners - $200
Adrian L, Age 12, Singapore - Lucian

3rd prize winners - $100
Rajat S, Age 11, Uttar Pradesh, India - Ekaterina

Book #7 Sweepstakes Winners:
1st prize winner of the Book #7 Sweepstakes
 $1,000
Alyssa W., 12, Kernersville, NC, USA - Ekaterina

2nd prize winners of the Book #7 Sweepstakes $750 each
Samir E., 12, Naperville, IL, USA - Ekaterina
Rachel L., 12, Yorktown, VA, USA - Ekaterina
Nikolas; 12, White City, SK, Canada - Janus
Robert Allen W., 12, Irmo, SC, USA - Ekaterina
Morgan S., 13, Lake Villa, IL, USA - Ekaterina

3rd prize winners of the Book #7 Sweepstakes $475 each
Taylor D., 11, Shallotte, NC, USA - Ekaterina
Sarah B., 11, Sydney Mines, NS, Canada - Lucian
Matthew P., 9, Keene, ONT, Canada - Ekaterina
Emily M.; 11, Jackson, MO, USA - Ekaterina
Brandon H., 13, Garden City, MI, USA - Janus
Benjamin K.; 13, San Antonio, TX, USA - Ekaterina
Abigail B.; 12, Haltom City, TX, USA - Ekaterina
Kathryn L., 12, Minneola, FL, USA - Ekaterina
Matthew S., 13, Red Bank, NJ, USA - Tomas

Book #7 Online Mission Sweepstakes Winners:
1st prize winner of the #7 Online Mission Sweepstakes
 $850
Victor M., 8, Smithtown, NY, USA - Ekaterina

2nd prize winners of the #7 Online Mission Sweepstakes $500
Wes J., 9, Cordova, TN, USA - Lucian
Alyshia, 8, Winnipeg, MB, Canada - Ekaterina
Mary M., 11, Virginia Beach, VA, USA - Janus
Maleah, 11, St. Petersburg, FL, USA - Ekaterina
Haley H., 9, Flower Mound, TX, USA - Ekaterina

3rd prize winners of the #7 Online Mission Sweepstakes $240
Delaney A., 9, Wake Forest, NC, USA - Lucian
Brison S., 8, Marion, NC, USA - Janus
Zachary, 13, Dallas, TX, USA - Ekaterina
Erik F., Jr., 10, Wheaton, IL - Janus
Hosea D., 9, Colorado Springs, CO - Lucian
Jaymie Y., 12, Newmarket, ONT, Canada - Janus
Nathan K., 10, Zanesville, OH, USA - Tomas
Jonathon V., 11, Oakland Twp., MI, USA - Lucian
Will M., 10, Culpeper, VA, USA - Ekaterina

"In less than two years since this groundbreaking multi-platform series launched, there are more than 7 million copies of the books in print and 1 million online game registered users to date -- that's a lot of readers, gamers, and clue hunters around the world!" said Stacy Lellos, Vice President of Marketing, Scholastic Trade. "It goes without saying that we are thrilled with the success of The 39 Clues."

"I'm saving most of the prize money," said Alex, 8, the first prize winner from Peoria, IL, "but I'm going to buy some games for my little brother and me, and also the rest of The 39 Clues books and card packs."

The next series of sweepstakes and contest for Book #9: Storm Warning by Linda Sue Park began on May 25, 2010 12:00 AM ET and ends on August 30, 2010 at 11:59 PM ET. But kids can enter at any time before December 31, 2010 to be part of the hunt and be eligible for the Grand Prize of $10,000 (US). On August 31, 2010, Scholastic will be releasing Book #10: Into the Gauntlet by Margaret Peterson Haddix.

The 39 Clues launched on September 9, 2008, with "Book 1: The Maze of Bones" by Rick Riordan, which debuted at #1 on the New York Times bestseller list. On December 2, 2008, "Book 2: One False Note" by Gordon Korman was released and also debuted at #1 on the New York Times bestseller list. Since then, the series, including "Book 3: The Sword Thief" by Peter Lerangis (March 3, 2009), "Book 4: Beyond the Grave" by Jude Watson (June 2, 2009), "Book 5: The Black Circle" by Patrick Carman (August 11, 2009), and "Book 6: In Too Deep" by Jude Watson (November 3, 2009), and "Book 7: The Viper's Nest" (February 2, 2010) by Peter Lerangis, have appeared on the New York Times, USA Today, Publishers Weekly, and Wall Street Journal bestseller lists. Movie rights for The 39 Clues have been acquired by DreamWorks Studios with Steven Spielberg eyeing to direct. The script is being penned by Jeff Nathanson whose credits include "Catch Me If You Can" and "Rush Hour 2." The 39 Clues has been licensed for publication in 22 languages including Japanese, Italian, Chinese, German, Greek, and Hebrew. Scholastic Media recently launched the The 39 Clues Madrigal Maze App for the iPhone™ and iPod touch®, which has been ranked among the top "Paid Kids Games" on the App Store since release.

* NO PURCHASE NECESSARY. Void where prohibited. For more information on the prizes and prize winners, as well as complete details on how to enter and official rules for sweepstakes and contests, visit www.the39clues.com/info/prizes or visit the media room at http://mediaroom.scholastic.com/The39Clues.

** Contest/Sweepstakes Descriptions:
Episode Contest (US/CA only): participants play games in the "Arena 39" mini-game section of the39clues.com to earn points
Book Sweepstakes: participants digitize any of the cards that come with the book and are automatically entered into the book sweepstakes
Online Mission Sweepstakes: participants initiate activity in an online mission game to be automatically entered into the online mission sweepstakes

Visit Scholastic at our online media room (mediaroom.scholastic.com)