SOURCE: Three Value Logic Sales Institute

November 05, 2007 15:00 ET

3VLSI and Smart Advantage Partner in Conducting Online Sales Seminar

Leaders Wardlaw and Smith Team up to Discuss Hiring Practices and Competitive Messaging

DENVER, CO--(Marketwire - November 5, 2007) - Three Value Logic Sales Institute (3VLSI) and Smart Advantage announced today that Townsend Wardlaw and Jaynie Smith will present a web seminar entitled "Finding the Right People to Deliver the Right Message" on November 14, 2007, at 11:00am MST. This joint seminar will focus on hiring practices for obtaining exceptional salespeople and on creating a competitive advantage.

"We've combined two critical elements to any organization's success into one presentation: how to hire competent, motivated individuals and how those people will properly position your company against the competition," said Wardlaw.

As the US enters a period of tight labor, Wardlaw will share the new imperatives for finding, developing, and retaining sales talent as well as for positioning any sales organization for dramatic growth.

Smith will speak about competitive advantages as the key to sales and marketing messages. She'll explain what is and what is not a competitive advantage and outline how companies can begin using competitive advantages to answer 'why us.'

"Companies that properly determine their competitive advantage dramatically increase close rates without sacrificing price. Couple this with the right people and your organization will see major results," declared Smith.

Both Wardlaw and Smith are celebrated speakers who have provided insight to many companies around the world. Wardlaw has a strong track record of sales leadership with Fortune 500 companies, such as AT&T, Lucent, and Avaya. Smith consults nationally and internationally with many CEOs and high level executives in helping businesses define their competitive advantages. She is also the author of Creating Competitive Advantage.

Registration for "Finding the Right People to Deliver the Right Message" is available online at The cost to attend is $49.95 per person.

About Smart Advantage: Smart Advantage, Inc. (SAI) is a consultancy that works with companies on creating and discovering competitive advantages. For more information please visit

About 3VLSI: Three Value Logic Sales Institute (3VLSI) is a national sales resourcing solutions company that provides certified business-to-business sales professionals as well as sales outsourcing services. For more information please visit

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