Cineplex Entertainment
TSX : CGX.UN

Cineplex Entertainment

February 18, 2009 09:00 ET

3D Movies Arrive at SilverCity Riverport Cinemas

Cineplex Entertainment announces an additional 21 theatres in Canada to be equipped with digital 3D projectors in time for Jonas Brothers: The 3D Concert Experience

TORONTO, ONTARIO--(Marketwire - Feb. 18, 2009) - Cineplex Entertainment (TSX:CGX.UN) is about to change the movie going experience in Richmond forever. As of February 27th, 2009, Richmond residents will be able to experience the best in digital cinema including 3D movies, with the installation of a digital projection system located at SilverCity Riverport Cinemas. Additionally, we are very pleased to announce in association with Walt Disney Studios Motion Pictures Canada, the first 3D movie to premiere in this location using this new digital system will be Jonas Brothers: The 3D Concert Experience.

The theatre will be equipped with Canadian made Christie CP2000 series DLP Cinema projectors. DLP Cinema projectors deliver the most visually stunning, razor-sharp images that movie goers have ever seen. The system will be further enhanced with the addition of REAL D 3D technology enabling this theatre to also present the latest 3D movies. REAL D is the global leader in 3D, bringing the most advanced digital 3-D experience to cinemas worldwide.

"Richmond residents are going to love the bright, crystal clear images of digital presentations," said Pat Marshall, Vice President Communications and Investor Relations, Cineplex Entertainment. "With the addition of REAL D, audiences will now be able to enjoy an incredibly immersive 3D experience. I love watching the audience wearing their 3D glasses and seeing people reach out to touch the images that appear to be floating in front of them and with our premiere film, audience members will feel as if they are on stage dancing beside the Jonas Brothers."

Cineplex Entertainment is adding 21 new digital projection systems, enhanced with Real D 3D technology, to 21 theatres located in 21 cities across Canada over the next few weeks. With these additional 21 units, Cineplex Entertainment will have 106 screens equipped with digital projection systems of which 70 screens are enhanced with RealD 3D technology.

Advance tickets for Jonas Brothers: The 3D Concert Experience are available now online at www.cineplex.com or in person at the theatre listed below:



SilverCity Riverport Cinemas
14211 Entertainment Way, Richmond, BC


Jonas Brothers: The 3D Concert Experience - in Disney Digital 3-D™ - is a high-energy Walt Disney Pictures rockumentary feature film event from director Bruce Hendricks ("Hannah Montana/Miley Cyrus: Best of Both Worlds Concert"). The film blends excerpts from the Brothers' red-hot "Burning Up" concert tour, including guest performances from Demi Lovato and Taylor Swift, with exclusive behind-the-scenes footage, off-the-wall segments, swarming fans and a lot of JB-style humor - giving fans never-before-seen insights into the lives of Kevin, Joe and Nick.

About The Walt Disney Studios

The Walt Disney Studios is a unit of The Walt Disney Company (NYSE:DIS) and produces and distributes motion pictures under the following banners: Walt Disney Pictures, Walt Disney Animation, Disney-Pixar Animation as well as Touchstone Pictures, Hollywood Pictures and Miramax Films. Walt Disney Studios Motion Pictures International serves as the Studio's international distribution arm. Walt Disney Studios Home Entertainment distributes Disney and other film titles to the rental and sell-through home entertainment markets. Disney Theatrical Group is among the world's most successful commercial theatre enterprises producing or licensing live entertainment events that reach a global annual audience of more than 20 million people in more than 40 countries, and the Disney Music Group distributes original music and motion picture soundtracks under its four record labels: Walt Disney Records, Buena Vista Records, Hollywood Records and Lyric Street Records.

About Cineplex Entertainment:

As the largest motion picture exhibitor in Canada, Cineplex Entertainment LP owns, leases or has a joint-venture interest in 130 theatres with 1,331 screens serving approximately 61 million guests annually. Headquartered in Toronto, Canada, Cineplex Entertainment operates theatres from British Columbia to Quebec and is the largest exhibitor of digital, 3D and IMAX projection technologies in the country. Proudly Canadian and with a workforce of more than 8,000, the company operates the following top tier brands: Cineplex Odeon, Galaxy, Famous Players, Colossus, Coliseum, SilverCity, Cinema City and Scotiabank Theatres. The units of Cineplex Galaxy Income Fund, which owns approximately 97% of Cineplex Entertainment LP, are traded on the Toronto Stock Exchange (symbol CGX.UN). For more information, visit www.cineplex.com.

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