February 14, 2011 08:08 ET

3D TV Unit Sales to Grow 79% Annually Through 2014

ROCKVILLE, MD--(Marketwire - February 14, 2011) - has announced the addition of Renub Research's new report "3D TV Market and Future Forecast Worldwide (2010 - 2014)," to their collection of Consumer Electronics market reports. For more information, visit

Television manufacturers are viewing 3D developments as the next big thing for the 3D TV industry, and expect it to boost sales and interest as much as color TVs did to black and white entertainment decades ago. They have already announced several 3D TV ready models, with many more to come in 2011. There is now talk of 3D broadcast channels in America, Europe, and Asia for the coming years. The top four companies, Sony Corporation, LG Electronics, Samsung, and Panasonic Corporation, have already come up with their own variants of 3D display products, which they believe would be of interest to consumers.

Worldwide 3D TV unit sales are expected to grow with a CAGR of 79.12% for the period spanning 2010 - 2014. The 3D TV market worldwide is expected to surpass the landmark figure of US$100 Billion by the coming year 2014. 3D TV unit sales for the year 2010 have been derived from two major countries ,US and South Korea, with a combined share of 66.17%. As both of these countries are considered to be early adopters, they have a good market share in the beginning. However, their market share in the future will decrease year on year as Europe is going to be the biggest growth centre in the years to come.

The greater adoption of 3D TV in the near future is more inclined toward gaming, movies, and television broadcast. 3D TV is still in its infancy and a lot needs to happen before it is widely adopted. Factors such as the cost quotient of these new 3D TVs needs to come down and it has to be competitively priced with existing digital technologies. Compelling TV programs such as sport shows, feature films, and commercial TV have to be introduced in order to justify the investment being made by consumers. Further, standardization of technology is essential, which helps in preventing the occurrence of various formats that leave the customer confused about making a choice.

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