SOURCE: Bulldog Reporter's PR University

Bulldog Reporter's PR University

March 05, 2010 20:21 ET

3G PR: Mobile Marketing Secrets -- How to Land Your Brand a Place on the Most Valuable Real Estate in the World

Bulldog Reporter's PR University Presents a New Webcast Tutorial for PR Professionals, Thursday, March 18, 2010

OAKLAND, CA--(Marketwire - March 5, 2010) -  PR professionals looking to "mobilize" their corporate, PR and even IR content so consumers, business media and investors alike can access it on their Blackberrys and other mobile devices should attend this webcast tutorial titled: "3G PR: Mobile Marketing Secrets -- How to Land Your Brand a Place on the Most Valuable Real Estate in the World."

This exclusive PR University webcast tutorial takes place on Thursday, March 18, at 1PM EDT (noon CDT, 11AM MST; 10AM PDT).

Featuring these mobile marketing experts:

Jeff Beringer, Senior Vice President, Interactive Media, GolinHarris
Webster Lewin, Senior Vice President, Director, Digital Innovation & Strategy, MS&L Digital
Elizabeth Robinson, President, Founder & CEO, Volume Public Relations
Stephanie Weingart, Social Media Strategist, 10e20

In just 90 minutes, PR pros will learn the ten best and worst practices in mobile marketing today -- and outline exactly how mobility is changing what PR pros need to know to create a program that works with mobile audiences. What's more, this panel will outline the best tools (from devices like phones, netbooks and tablets to apps and even networks) to help PR pros mobilize their content to reach mobile audiences, reveal how to create a "mobile site" using tools like WordPress plugin and MoFuse Premium -- and give them proven best practices for creating successful integrated mobile strategy for your company or clients.

Here's what PR pros will take away from this event:

  • The Opportunity: Key metrics and stats to take to management underscoring why they must break into mobile marketing now -- or lose ground to competitors
  • Mobile Marketing Primer: Common myths, essential concepts and key definitions PR, communications and integrated marketing must understand before strategizing mobile programs
  • PR Roles and Budgets: Who owns mobile marketing -- and how to lead the charge at their company or client to grab a slice of the mobile budget
  • Mobile Campaign Planning Template: Audience, goal, timing, team, resources and results -- how to strategize and then execute mobile campaigns from concept to can
  • Mobile App Breakdown: How to know if they need a mobile app -- plus tips for creating and executing low-cost successful mobile apps on today's top mobile device platforms
  • How mobile search can help their company reach new customers
  • The types of content that best drives mobile success -- from viral contests to web video and more
  • Ten best and worst practices in mobile marketing today
  • Essential Technology and Tools: The best tools (from devices like phones, netbooks and tablets to apps and even networks) to help you mobilize their content
  • How to create a mobile site using tools like WordPress plugin and MoFuse Premium
  • Facebook, LinkedIn and Twitter: How to incorporate these leading social network widgets into their mobile campaign for maximum engagement
  • How to integrate mobile efforts with their social media and even traditional media programs
  • Case Studies: Techniques used by such storied brands as Nestle, Macy's, Staples and Coca Cola
  • ROI Tips: How to measure the success of their mobile program to prove it's playing a vital role in boosting revenues, perception and reputation

For more details go to conference home page

Attendance at this Bulldog Reporter's PR University audio conference costs just $299 per dial-in site. Participants in the 90-minute conference will be able to pose specific questions for the presenter at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or for personalized service and special offers please contact our client satisfaction representatives toll free at: 1-800-959-1059.

Contact Information