SOURCE: Webtrends


May 18, 2010 08:00 ET

3M Taps Webtrends to Validate Facebook Marketing Initiatives

Post-it Facebook Page to Use Webtrends Facebook Analytics for Tracking and Measurement

PORTLAND, OR--(Marketwire - May 18, 2010) -  As the world's most-visited site and fastest-growing social network, Facebook serves as a prime location for today's digital marketing campaigns. Marketers must, however, show measureable results from their Facebook investments to illustrate the true value of their efforts. To that end, Webtrends, an enterprise customer intelligence company, today announced that 3M has tapped Webtrends Facebook Analytics for tracking and measurement analytics across their Post-it Facebook page.

Celebrating 30 years of "Keeping it Simple," 3M™ Post-it® Notes are a necessity within businesses and households, have inspired numerous creative minds and are now indispensable on computer desktops worldwide. To connect with dedicated Post-it followers, 3M leverages Facebook to: share product information, news and uses; announce giveaways, contests and games; post videos and photos; and link directly to the Post-it Twitter feed.

"We currently have over 30,000 likers on our Facebook page, and we want better visibility into how this social network truly impacts our brand. Additionally, we hope to improve our customer engagement and continually broaden our reach," noted Amy Lamparske, Global Social Media Strategy and Operations Leader at 3M. "To do that, we need a deeper understanding of our liker base, which Webtrends can provide. Facebook Analytics offers unprecedented visibility into the activities of our Facebook followers, and their dedicated team of experts is truly committed to helping us meet our measurement goals within the greater context of our digital marketing program."

With Facebook Analytics, 3M will be able to track and measure custom tabs and applications, Flashbook animations, ads, pop-ups, links, content sharing and more. The detail that Webtrends can provide surrounding visitor interactions will help 3M identify and improve popular content while providing deeper insight into conversion-related activities.

"This is an exciting time for marketers, as platforms like Facebook provide endless opportunities to connect with the community that relates to our brands," said Jascha Kaykas-Wolff, vice president of Marketing at Webtrends. "3M is an innovator on Facebook and we are thrilled to support them with unmatched insights helping maximize the investments they make by marketing on Facebook."

For more information, please visit Webtrends Facebook Analytics.

About 3M
A recognized leader in research and development, 3M produces thousands of innovative products for dozens of diverse markets. 3M's core strength is applying its more than 40 distinct technology platforms -- often in combination -- to a wide array of customer needs. With $23 billion in sales, 3M employs 75,000 people worldwide and has operations in more than 65 countries. For more information, visit

3M and Post-it are trademarks of 3M Company.

About Webtrends Inc.
Webtrends is an enterprise customer intelligence company that turns online and offline data into understanding. We help organizations realize a competitive advantage by providing insight-driven optimization of their digital channels. Our leadership extends beyond the web analytics industry we founded in 1993 to the measurement, optimization and integration of all digital content and customer intelligence, including web sites, social media and paid-search advertising. Our products and services are trusted by thousands of leading brands and global organizations, including Microsoft, Toyota, The Coca-Cola Company, The New York Times and General Mills. You can learn more about Webtrends products and services at or call 1.877.932.8736. Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

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