SOURCE: 3n (National Notification Network)

August 24, 2006 12:14 ET

3n Announces Industry's First Pandemic Communication Solution

Pandemic Communication Tools and Message Maps Developed With Expert Robert C. Chandler, Ph.D. and Licensed Exclusively to 3n Provide the Foundation for Comprehensive Pandemic Communication Planning and Strengthen Existing Plans

GLENDALE, CA -- (MARKET WIRE) -- August 24, 2006 -- 3n (National Notification Network), a leading mass notification system provider, today announced the launch of the 3n Pandemic Communication Solution developed jointly with pandemic communication and organizational crisis communications expert, Dr. Robert Chandler. The 3n Pandemic Communication Solution addresses the many aspects of critical communications during a major health crisis by guiding organizations in assessing communication gaps, understanding key audiences and related messaging needs and priorities, and testing and validating pandemic communication strategies before an outbreak occurs.

Features of the 3n Pandemic Communication Solution include:

Chandler Methodology™ pandemic message maps. Dr. Chandler has developed a complete set of communication message maps for organizational communication before, during, and following a pandemic outbreak leveraging the communication science-based message mapping development process used by the U.S. Department of Health & Human Services.

Pandemic readiness self-audit worksheet. This assessment tool pinpoints communication gaps and highlights pandemic communication areas that organizations need to address.

Pandemic preparedness presentations. A library of executive presentations help business continuity planners, human resources professionals, and others justify the importance of pandemic planning to senior management to gain executive buy-in for pandemic preparedness programs.

Two-hour executive audio briefing. Dr. Chandler condenses pandemic flu information overload into a synopsis of the key business issues executives need to be aware of during a pandemic.

3n pandemic communication plan testing and validation tool. 3n's solution includes a comprehensive pandemic communication tool to test the effectiveness of messaging, delivery, and response. The tool includes pandemic scenario planning, universal accessibility, guaranteed message delivery, and two-way communications.

"A pandemic outbreak will affect every organization's most important assets -- people," according to Dr. Chandler, co-author of "Crisis Communication Planning: Sustaining Effective Corporate Communication During Disasters, Emergencies, and Critical Events." "With gaps in the workforce of roughly 40% due to illness, people resources will be scarce, making the ability to communicate quickly and efficiently -- with limited resources -- one of the most challenging and important priorities in the effort to continue operations. To successfully manage through a major business interruption like a pandemic outbreak, organizations must have a comprehensive pandemic communication plan that includes a set of defined message maps and tools to respond to the challenges created by the pandemic."

According to Cinta Putra, CEO and co-founder of 3n, "The possibility of an avian flu pandemic has created significant anxiety amongst organizations of all sizes. The 3n Pandemic Communication Solution is a unique and innovative offering that addresses the entire pandemic communication cycle from recognizing information needs and understanding audience motivations to validating an organization's communication plan and infrastructure under extreme circumstances. Merging Dr. Chandler's expertise and thought leadership in pandemic communications with 3n's mass notification capabilities provides organizations with an indispensable tool to weather the challenges brought on by avian flu."

To find out more about the 3n Pandemic Communication Solution, please visit http://www.3nonline.com/avianflu.

About 3n® (National Notification Network)

3n (National Notification Network) is a privately held company based in the Los Angeles area in Glendale, California. Recognized as an effective tool for both emergency situations and daily business activities, 3n's innovative and powerful automated notification system is the most advanced, efficient and easy-to-use notification system on the market today. For more information about 3n, log on to http://www.3nonline.com/pr or call toll-free (888) 366-4911.

Contact Information

  • Marc Ladin
    3n (National Notification Network)
    818-230-9733
    Email Contact