SOURCE: 3n (National Notification Network)

April 10, 2006 12:00 ET

3n Presents Webinar Series on Building a Business and Financial Case for Mass Notification

Guest Speakers Include Contingency Planning & Management Hall of Fame Member Ted Brown and Leading Industry Analyst Michael Osterman

GLENDALE, CA -- (MARKET WIRE) -- April 10, 2006 -- 3n (National Notification Network), a leading mass notification system provider, today announced an upcoming two-part Webinar series, "Mass Notification: Building Your Business Case." The first Webinar, "Selling Mass Notification Up," is scheduled to take place on Tuesday, April 18, 2006 at 10:00 a.m. PT/1:00 p.m. ET. The second Webinar, "The ROI of Mass Notification," will take place on Thursday, April 27, 2006 at 10:00 a.m. PT/1:00 p.m. ET.

In this Webinar series, 3n and two distinguished guest speakers will discuss the concepts and tools needed to build a compelling business case for mass notification, determine ROI, and ultimately, obtain critical upper management buy-in.

Edward "Ted" Brown, III CBCP, president and CEO of KETCHConsulting and Contingency Planning & Management Hall of Fame member, will present "Selling Mass Notification Up." Key concepts to be covered by Brown in the Webinar include:

--  Treating presentations to upper management as "sales calls"
--  Why you should build your case small and be realistic
--  Practical ways to show the value of mass notification technology to
    your organization
--  Why you should identify costs and resources before management does
--  Are "scare tactics" really necessary?
--  The value of packaging resources and recruiting partners for your mass
    notification system
The substantial positive ROI of a comprehensive mass notification system will be featured in the second Webinar, "The ROI of Mass Notification." Industry analyst Michael Osterman, founder of Osterman Research, will discuss the following topics:
--  How the ability to make rapid decisions based on reliable, changing
    information is critical to the outcome of virtually every scenario
--  The surprising costs an average organization incurs every time there
    is a glitch as common as computer networking problems
--  Identifying various risks associated with the lack of complete,
    reliable communications to your staff
--  Showing the bottom-line impact of a business disruption based on
    actual numbers
--  How comprehensive mass notification technology can save your
    organization time and money under both routine and emergency circumstances
Both seminars offer stand-alone, yet complementary content. Attendees also will have an opportunity to ask questions during 15-minute Q&A sessions. To find out more or to register for this event, please visit

About 3n (National Notification Network)

3n (National Notification Network) is a privately held company based in the Los Angeles area in Glendale, California. Recognized as an effective tool for both emergency situations and daily business activities, 3n's innovative and powerful automated notification system is the most advanced, efficient and easy-to-use notification system on the market today. For more information about 3n, log on to or call toll-free (888) 366-4911.

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