March 23, 2010 05:00 ET

3PAR Cements Green Storage Credentials in Europe

Leading Provider of Utility Storage Servers Officially Endorses the EU's Code of Conduct on Data Centres Energy Efficiency

FREMONT, CA--(Marketwire - March 23, 2010) - 3PAR® (NYSE: PAR), the leading global provider of utility storage, announced today that it has been granted the title of Endorser of the European Code of Conduct on Data Centres Energy Efficiency. This newly-conferred status reinforces 3PAR's commitment to reducing energy consumption, carbon footprint, and ultimately the environmental impact of today's datacenters with its energy-efficient storage servers. As an Endorser, 3PAR is expected to follow the intent of the Code of Conduct and abide by a set of agreed commitments.

The main objective of the Code of Conduct is to cost-effectively minimize the amount of energy used by IT infrastructures without affecting performance. To achieve this goal, the Code of Conduct promotes improved understanding and awareness of datacenter energy requirements and offers a set of energy-efficient best practices and targets. Among the tools supported by the Code of Conduct are "green" technologies such as thin provisioning and storage virtualization, which have a direct bearing on the amount of power used to store and retrieve data.

Since its inception, 3PAR has designed efficient, green storage products that have delivered energy savings to datacenters around the world, and has incorporated green practices into its day-to-day operations to minimize corporate environmental impact. Today, 3PAR maintains a number of green initiatives targeted at reducing carbon emissions:

  • The 3PAR Virtual Technology Incentive Program
  • The 3PAR Carbon Neutral Storage Program
  • Internal waste and energy conservation practices
  • Green manufacturing and compliance practices
  • Environmentally conscious packaging
  • Employee participation in environmental programs

The combination of these initiatives, alongside 3PAR's status as an endorser of the Code of Conduct, makes 3PAR the provider of choice for EU organizations looking to maximize their storage budgets, performance, and resources utilization while following their environmental ethics.

"Many datacenters today rely on legacy technologies that were developed when the cost and impact of power consumption on the environment were not major concerns," said David Scott, 3PAR President and CEO. "3PAR has been at the forefront of environmental awareness in the data storage industry for over ten years, and it is encouraging to see so many other companies coming together to endorse the Code of Conduct and to lessen the environmental impact of the datacenter."

Other endorsers of the Code of Conduct on Data Centres Energy Efficiency include 3Com®, Microsoft®, and SNIA Europe.

About 3PAR
3PAR® (NYSE: PAR) is the leading global provider of utility storage, a category of highly virtualized and dynamically tiered storage arrays built for public and private cloud computing. Our virtualized storage platform was built from the ground up to be agile and efficient to address the limitations of traditional storage arrays for utility infrastructures. As a pioneer of thin provisioning and other storage virtualization technologies, we design our products to reduce power consumption to help companies meet their green computing initiatives, and to cut storage total cost of ownership. 3PAR customers have used our self-managing, efficient, and adaptable utility storage systems to reduce administration time and provisioning complexity, to improve server and storage utilization, and to scale and adapt flexibly in response to continuous growth and changing business needs. For more information, visit the 3PAR Website at:

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Contact Information

  • 3PAR US Contact
    John D'Avolio
    +1 510 668 9328
    Email Contact

    3PAR UK Contact
    Federica Monsone
    A3 Communications for 3PAR
    +44 (0) 1252 875 203
    Email Contact