October 22, 2008 08:00 ET

3PAR Customer Hilton Grand Vacations Wins Computerworld Award for Virtual Datacenter Deployment

Timeshare Industry Leader Recognized for Best Practices in Green Computing

FREMONT, CA--(Marketwire - October 22, 2008) - 3PAR® (NYSE: PAR), the leading global provider of utility storage, announced today that 3PAR customer Hilton Grand Vacations was chosen by Storage Networking World (SNW), in conjunction with IDG's Computerworld and the Storage Networking Industry Association (SNIA), to receive the award for "ROI and Best Practices in Green Computing and the Data Center." Storage Networking World's "Best Practices in Storage" Awards Program identifies and acknowledges excellence among users of storage technology. Hilton Grand Vacations' storage infrastructure -- built on highly virtualized and energy-efficient 3PAR Utility Storage -- was singled out for having achieved a standard of excellence in sustainable technology that provides a model for the industry. Since 2007, 3PAR has helped customers like Hilton Grand Vacations achieve a total estimated reduction in CO2 emissions of more than 20,000 metric tons -- the equivalent of removing nearly 4,000 cars from the road for an entire year.

"Data and storage networking initiatives are one of the most important pillars of the IT infrastructure," said Ron Milton, executive Vice President of Computerworld. "The organizations and professionals recognized by Storage Networking World's Fall 2008 'ROI and Best Practices in Green Computing and the Data Center' award have unlocked the true value of green IT and its strategic importance to their businesses."

As the timeshare division of leading global hospitality company Hilton Hotels Corporation, Hilton Grand Vacations develops, markets, and operates a system of brand-name, high-quality vacation ownership resorts in select vacation destinations. Last year, this 3PAR customer embarked on a worldwide datacenter virtualization strategy to address the company's growth and the resulting "server sprawl" that was weighing down operations. In addition to selecting multiple 3PAR InServ® Storage Servers to be dispersed geographically, the company implemented a complete virtual datacenter based on the 3cV blueprint. "3cV" stands for the combination of the 3PAR InServ Storage Server, HP BladeSystem c-Class, and VMware® Infrastructure.

"We view this project as having several key benefits -- hard cost savings, enhancement of our business continuity capabilities, and most of all it supports our corporate sustainability objectives," said Rich Jackson, Vice President of Technology Operations at Hilton Grand Vacations. "We chose to work with 3PAR in part because they have been a strategic partner and have helped us to find innovative answers to our problems including helping us meet our green IT objectives," said Jackson.

Hilton Grand Vacations' datacenter is now 50 to 60% smaller, which has saved the company up to 60% on the cost of power, cooling, and housing their equipment and enabled them to meet their green IT objectives. With their new virtualized infrastructure built on 3PAR and 3cV, Hilton Grand Vacations has also reduced storage management time by 75%, increased storage administrative efficiency by 4x, and decreased server and storage provisioning time by 90%.

"We see the cost savings of our virtualized datacenter as just one reward for replacing legacy equipment with more efficient, sustainable technologies," said Jackson. "With 3PAR Utility Storage, we have increased our efficiency and built an agile and resilient infrastructure, but we have also reduced our carbon footprint by an estimated 60%."

"As a long-time member of SNIA, SNW's 'Best Practices in Storage' award given to Hilton Grand Vacations holds special significance for us," said David Scott, CEO and President of 3PAR. "3PAR's highly-virtualized, utility-based approach to green storage is designed to integrate with server virtualization technologies to provide an alternative for customers who want to build a complete utility computing infrastructure. We are extremely excited to have helped Hilton Grand Vacations reduce the energy and carbon footprint of their datacenter so dramatically and to see them recognized for excellence in this area," said Scott.

The award given to Hilton Grand Vacations was announced during an awards ceremony at Storage Networking World Fall 2008 at the Gaylord Texan Resort and Conference Center in Grapevine, Texas, on October 15, 2008.

About Hilton Grand Vacations

Hilton Grand Vacations Company, LLC, is a division of Hilton Hotels Corporation, recognized as the leading global hospitality company. Headquartered in Orlando, Florida, Hilton Grand Vacations develops, markets, and operates a system of brand-name, high-quality vacation ownership resorts in select vacation destinations. The company also manages and operates two innovative club membership programs: Hilton Grand Vacations Club® and The Hilton Club®, providing exclusive exchange, leisure travel, and reservation services for more than 137,000 Club members.

About Computerworld

Computerworld is recognized worldwide as the premier source for news, information and opinion on the critical technology and management issues affecting senior technology professionals. Computerworld's award-winning weekly publication, Web site, focused conference series, and custom research, form the hub of the world's largest (58-edition) global IT media network. In the past five years alone, Computerworld has won more than 100 awards, including the 2004 and 2006 Magazine of the Year Award from the American Society of Business Publication Editors. Computerworld has an online audience of over 1.1 million unique monthly visitors (Omniture) and a total print audience of 1,337,000 (IntelliQuest CIMS Spring 2006). Computerworld is on the Web at

Computerworld is a business unit of International Data Group (IDG), the world's leading technology media, research and events company. A privately held company, IDG publishes more than 300 magazines and newspapers, including CIO, CSO, Computerworld, GamePro, InfoWorld, Network World and PC World. The company features the largest network of technology-specific Web sites, with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide, including Storage Networking World[R], Premier 100[R], LinuxWorld Conference & Expo[R], Macworld Conference & Expo, DEMO[R] and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at

About the SNIA

The Storage Networking Industry Association (SNIA) is a not-for-profit global organization, made up of more than 460 member companies and close to 7,000 active individuals spanning virtually the entire storage industry. SNIA members share the common goal of advancing the adoption of storage networks as complete and trusted solutions. To this end, the SNIA is uniquely committed to delivering standards, education and services that will propel open storage networking solutions into the broader market. For additional information, visit the SNIA web site at

About 3PAR

3PAR® (NYSE: PAR) is the leading global provider of utility storage, a category of highly virtualized, tightly clustered, and dynamically tiered storage arrays built for utility computing. Organizations use utility computing to build cost-effective virtualized IT infrastructures for flexible workload consolidation. 3PAR Utility Storage gives customers an alternative to traditional arrays by delivering resilient infrastructure with increased agility at a lower total cost to meet their rapidly changing business needs. As a pioneer of thin provisioning -- a green technology developed to address storage underutilization and inefficiencies -- 3PAR offers products designed to minimize power consumption and promote environmental responsibility. With 3PAR, customers have reduced the costs of allocated storage capacity, administration, and SAN infrastructure while increasing adaptability and resiliency. 3PAR Utility Storage is built to meet the demands of open systems consolidation, integrated data lifecycle management, and performance-intensive applications. For more information, visit the 3PAR Website at:

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