March 25, 2008 08:30 ET

3PAR Utility Storage a Grand Success at Hilton Grand Vacations

3cV Blueprint Selected to Virtualize and Consolidate Datacenter Infrastructure

FREMONT, CA--(Marketwire - March 25, 2008) - 3PAR® (NYSE: PAR), the leading global provider of utility storage, announced today that Hilton Grand Vacations, the timeshare division of Hilton Hotels Corporation, has implemented 3PAR Utility Storage to support its key mission-critical applications. In addition to selecting multiple 3PAR InServ® Storage Servers to be dispersed geographically, the company has also implemented a complete virtual datacenter based on the 3cV blueprint. "3cV" stands for the combination of the 3PAR InServ Storage Server, HP BladeSystem c-Class, and VMware® Infrastructure. These elements combine to form a complete utility computing offering that has enabled customers to halve server, storage, and operational costs and to gain instant agility.

"With 3PAR, we have achieved remarkable gains in business agility as well as cost reduction for a broad range of applications including our property management system, databases, messaging, Web servers, and file servers," said Rich Jackson, Vice President of Technology Operations at Hilton Grand Vacations. "With 3cV, we have quadrupled administrative efficiency and can now provision virtualized servers and storage within minutes versus weeks."

3PAR Utility Storage has enabled Hilton Grand Vacations to scale its storage environment simply, enabling management of a growing storage environment in one quarter of the time. Prior to choosing 3PAR Utility Storage, Hilton Grand Vacations experienced storage challenges when scaling performance and capacity for its mission-critical data warehousing application with Microsoft® SQL Server®. After considering traditional mid-range and monolithic storage, the company concluded that these alternatives would result in unacceptable cost and complexity. Since implementing 3PAR, Hilton Grand Vacations has observed a 3x improvement in performance of its Microsoft SQL Server environment.

Using 3PAR Dynamic Optimization -- software that allows customers to change data service levels in a single command -- Hilton Grand Vacations found that moving volumes to RAID 50 (5+1) from RAID 10 provided not only higher capacity utilization but retained the high performance they required. In addition, they have been able to leverage 3PAR Remote Copy to complete a migration of their entire online dataset from a legacy datacenter to a new facility.

Pleased with the initial results experienced with 3PAR Utility Storage, Hilton Grand Vacations undertook a larger server and storage consolidation initiative with 3cV. By doing so, the company has joined a growing number of leading enterprises that have adopted this blueprint for the virtual datacenter, including Ariba, Deutsche Bank, Martin's Point Health Care, and SAVVIS. 3PAR now supports all of the Hilton Grand Vacations application environments including VMware®, online transaction processing (OLTP), messaging, and file shares.

"Today's IT professionals are increasingly looking for more cost effective ways to weather the economic times," said Jeff Byrne, Senior Analyst & Consultant at Taneja Group. "Together, 3PAR Utility Storage and the 3cV virtual datacenter show tremendous promise in reducing costs while providing the kind of flexibility that a dynamic business requires."

"Now more than ever before, agility is key for budget- and time-pressured CIOs," said David Scott, 3PAR President and CEO. "Our virtualization demonstrates how a comprehensive utility storage environment can significantly improve the flexibility, resilience, and efficiency of today's IT organizations."

About Hilton Grand Vacations

Hilton Grand Vacations Company, LLC, is a division of Hilton Hotels Corporation, recognized as the leading global hospitality company. Headquartered in Orlando, Fla., Hilton Grand Vacations develops, markets and operates a system of brand name, high-quality vacation ownership resorts in select vacation destinations. The company also manages and operates two innovative club membership programs: Hilton Grand Vacations Club® and The Hilton Club®, providing exclusive exchange, leisure travel, and reservation services for more than 123,000 Club Members.

About 3PAR

3PAR is the leading global provider of utility storage, a category of highly virtualized tiered-storage arrays built for utility computing. 3PAR Utility Storage allows users to reliably serve more with less. Organizations creating virtualized IT infrastructures for workload consolidation and flexible resource allocation use 3PAR to reduce the costs of allocated storage capacity, storage administration and SAN infrastructure. Distinct advantages in simplicity, efficiency, and massive scalability make 3PAR Utility Storage well-suited for open systems storage consolidation, integrated data lifecycle management, and performance-intensive applications. For more information, visit the 3PAR Website at:

© 2008 3PAR Inc. All rights reserved. 3PAR, the 3PAR logo, Serving Information, InServ, InForm, and InSpire are all registered trademarks of 3PAR Inc. All other trademarks and registered trademarks are the property of their respective owners.

Contact Information

  • 3PAR U.S. Contact:
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    Triggerfish Consulting for 3PAR
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    A3 Communications for 3PAR
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