SOURCE: Winning Brands Corporation

October 22, 2007 10:54 ET

3rd Truckload of Winning Colours® Multi-Cleaner for Dynamic Paintware in 2007

Inventory Depletion Rate Increases at Leading Distributor

BARRIE, ON--(Marketwire - October 22, 2007) - Winning Brands Corporation (PINKSHEETS: WNBD) (www.WinningBrands.ca) reports that its production operations are adjusting to meet truckload production and delivery quantities with the most recent re-stocking order placed by Dynamic Paintware on October 18th. Dynamic has placed its 3rd 53ft truckload order of Winning Colours® Multi-Cleaner in 2007 to prepare for year-end stock depletion and to start fresh for 2008.

The significance for Winning Brands of the increasing rate at which this distributor's inventory moves is the apparent product acceptance by consumers who are purchasing the new environmentally oriented clean-up solution in the Paint & Decorating sector. "Each truckload represents over 18,000 consumer buying decisions," says Winning Brands National Sales Manager Lorne Kelly. "This means that tens of thousands of consumers in aggregate are bringing Winning Colours® Multi-Cleaner into their homes through Dynamic Paintware's distribution alone. Yet customer problems associated with these deliveries can be counted on one hand and all relate to understanding the label directions," adds Kelly. "This indicates that we are creating realistic expectations in advertising and following it up with the right product performance when they get their bottle -- now it's just a question of getting to the next level of consumer awareness," concludes Kelly; "Everything can be scaled-up for growth as more advertising can be put out there."

Winning Brands Corporation is an environmental company. It manufactures Winning Colours® Multi-Cleaner in Canada for domestic and export markets. Winning Brands' full product range includes a variety of environmentally responsible cleaning solutions, including the non-toxic SMART™ Wet Cleaning Solutions alternative to Perchloroethylene used in Dry Cleaning amongst others. The company's mission is to replace hazardous chemicals in widespread use with safer alternatives. Winning Colours® Multi-Cleaner is making news in the Paint & Decorating industry because it is strong as a solvent, but gentle as soap. This makes it easy for paint professionals and do-it-yourselfers to deal with virtually all drips, drops and disasters with one convenient clean-up solution that is kind to skin and delicate surfaces.

Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. Winning Colours is a Registered Trademark of Niagara Mist Marketing Ltd and used under licence. SMART™ Wet Cleaning Solutions is a trademark of Solvent Free Solutions Inc.

Contact Information

  • Information:
    Winning Brands Corporation
    Office Direct (705) 737-4062
    11 Victoria Street, Suite 220A
    Barrie, Ontario, Canada L4N 6T3
    News@WinningBrands.ca