SOURCE: 3TL Technologies Corp.

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April 05, 2016 08:00 ET

3TL Signs Agreement to Provide Platform 3 for Leading Yogurt Brand

VANCOUVER, BC--(Marketwired - April 05, 2016) - 3TL Technologies Corp. (TSX VENTURE: TTM) (OTCQB: TTMZF) (the "Company" or "3TL") announced today that it has signed a license agreement to provide Platform3 to promote the yogurt products of a leading brand owned by a multinational food products company based in Paris, France. The shopper marketing promotion is planned to commence in July 2016 and run until early-September 2016, at retail locations across the U.S.

Under the license agreement the Company's proprietary Platform3 Optical Character Recognition (receipt scanning) technology will be used to enable mobile digital rewards for consumers who purchase the designated yogurt products in retail locations across the U.S. Consumers who purchase qualifying quantities of the participating products during the promotion period will have the opportunity to submit an image of their receipts online for validation. Once their receipts are validated they will receive a reward code via email, valid for a US$5 or US$13 certificate (depending on the size of the purchase) that can be redeemed for admission to a movie.

"We are encouraged that another leading consumer packaged goods brand has chosen Platform3 for a shopper marketing promotion targeting the U.S. market. Consumer packaged goods companies that generate the vast majority their revenues through retail stores are looking for ways to establish a direct connection with consumers. Platform3 enables brands to provide online rewards in a retail location via a mobile device while collecting big consumer data about who is purchasing their products," said Rob Craig, CEO of 3TL Technologies. "This agreement is our 12th license agreement for shopper marketing promotions that will generate revenues in 2016. We are building a track record of providing value to leading CPG brands with license agreements across many categories including yogurt products, cereals, ice cream, soft drinks, pork products, vitamins, meat snacks, house hold products, fruit drinks and confections."

Platform3 is 3TL's proprietary software-as-a-service (SaaS) digital marketing platform, which includes integrated modules for, optical character recognition (receipt scanning), consumer-to-consumer content sharing, rewards and loyalty, data mining and customer relationship management. Platform3's optical character recognition mobile shopper marketing technology enables the promotion to take place by 'reading' the uploaded receipts, verifying proof-of-purchase, and awarding rewards on a consumer-specific basis.

About 3TL Technologies Corp.

Platform3 is a Software as a Service (SaaS) consumer marketing platform. It enables Consumer Packaged Goods (CPG) companies and consumer brands to engage shoppers through their mobile device and influence their purchasing decisions. Platform3 encompasses proprietary consumer engagement strategies and technology modules including optical character recognition (purchase receipt scanning), digital promotions, purchase data mining, loyalty and rewards. CPG companies and major retail brands use Platform3 to influence and incentivize shoppers to interact with their brand and make purchases in-store and online. 

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For additional information about the company please visit The TSX Venture Exchange Inc. has in no way passed upon the merits of the transaction and has neither approved nor disapproved the contents of this press release. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. This news release contains forward-looking information, which involves known and unknown risks, uncertainties and other factors that may cause actual events to differ materially from current expectation. Important factors -- including the availability of funds and the results of financing efforts, -- that could cause actual results to differ materially from the Company's expectations are disclosed in the Company's documents filed from time to time on SEDAR (see Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company disclaims any intention or obligation, except to the extent required by law, to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Contact Information

  • For further information, please contact:
    3TL Technologies Corp.
    Robert Craig
    Chief Executive Officer
    (604) 639-5441