SOURCE: 3 Tier Logic

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March 30, 2016 08:00 ET

3TL Signs License Agreement to Provide Platform3 for Leading Fruit Juice and Snacks Brand

VANCOUVER, BC --(Marketwired - March 30, 2016) - 3TL Technologies Corp. (TSX VENTURE: TTM) (OTCQB: TTMZF) (the "Company" or "3TL") announced today that it has signed a license agreement to provide Platform3  to promote the fruit juice and fruit snack products of a leading brand owned by a Fortune 500 beverage company. This agreement also marks the fifth time that the Fortune 500 beverage company, has used Platform3 for a shopper marketing promotion (see press release dated February 10, 2016). The shopper marketing promotion is planned to commence in June 2016 and run until mid-August 2016, at retail locations across the U.S.

Under the license agreement the Company's proprietary Platform3 Optical Character Recognition (receipt scanning) technology will be used to enable mobile digital rewards for consumers who purchase the designated fruit juice and fruit snack products in retail locations across the U.S. Consumers who purchase three of the participating products during the promotion period will have the opportunity to submit an image of their receipts online for validation. Once their receipts are validated they will receive a reward code via email, valid for a US$9 certificate that can be redeemed for a child admission to a major animated movie that premiers in July 2016.

"Repeat business is a validation of the value our digital marketing platform is providing to leading consumer packaged goods brands. Platform3 enables brands that sell through retail locations to connect directly with their consumers through mobile devices and reward them for purchasing their products, while collecting big data about who their consumers are, and when and where their products are being purchased," said Rob Craig, CEO of 3TL Technologies. "In 2015 we signed a number of leading brands after launching an improved version of Platform3, in 2016 we are building on the success of those key reference accounts, including repeat business from brands and advertising agencies."

Platform3 is 3TL's proprietary software-as-a-service (SaaS) digital marketing platform, which includes integrated modules for, optical character recognition (receipt scanning), consumer-to-consumer content sharing, rewards and loyalty, data mining and customer relationship management. Platform3's optical character recognition mobile shopper marketing technology enables the promotion to take place by 'reading' the uploaded receipts, verifying proof-of-purchase, and awarding rewards on a consumer-specific basis.

About 3TL Technologies Corp.

Platform3 is a Software as a Service (SaaS) consumer marketing platform. It enables Consumer Packaged Goods (CPG) companies and consumer brands to engage shoppers through their mobile device and influence their purchasing decisions. Platform3 encompasses proprietary consumer engagement strategies and technology modules including optical character recognition (purchase receipt scanning), digital promotions, purchase data mining, loyalty and rewards. CPG companies and major retail brands use Platform3 to influence and incentivize shoppers to interact with their brand and make purchases in-store and online. 

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For additional information about the company please visit The TSX Venture Exchange Inc. has in no way passed upon the merits of the transaction and has neither approved nor disapproved the contents of this press release. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. This news release contains forward-looking information, which involves known and unknown risks, uncertainties and other factors that may cause actual events to differ materially from current expectation. Important factors - including the availability of funds and the results of financing efforts, - that could cause actual results to differ materially from the Company's expectations are disclosed in the Company's documents filed from time to time on SEDAR (see Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company disclaims any intention or obligation, except to the extent required by law, to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. 

Contact Information

  • For further information, please contact:
    3 TL Technologies Corp.
    Robert Craig
    Chief Executive Officer
    (604) 639-5441